Bally A-Z Project
Introducing Bally A-Z, a comprehensive and illustrated alphabet honoring the unexpected anecdotes and unique tales that have shaped the Swiss luxury house’s brand codes and DNA since 1851 to present day.
These new compositional letters go back to basics, highlighting Bally’s commitment to the art of creation, and traces the brand’s heritage, whether a tender origin story between founder Carl Franz Bally and his wife Cecyle, or “C”, to the handmade wonder of the Bally Scribe men’s dress shoe, or “S”, which takes over 240 artisanal techniques to complete.
The Bally A-Z graphic series pays homage to the brand’s spirit of collaboration with renowned artists like Bernard Villemot and Emil Cardinaux, presenting a visual language that’s crafted by five celebrated creatives from around the world.
Notable, Brooklyn-based illustrator Abbey Lossing, Swiss duo Nina Wehrle and Evelyne Laube of “It’s Raining Elephants,” Baltimore - based George Wylesol, American-born visual artist Bryce Wymer and Dutch cartoonist Lennard Kok explore Bally stories through the alphabet in their distinct and respective styles.
They illustrate standout themes that characterize the Bally A-Z, including the brand’s deep reverence for nature, alpine environments and its eye for the essential. Signature products also feature, including the iconic Bally Stripe and the newer 1851 Hardware.
As Bally approaches its 170th anniversary in 2021, the Bally A-Z is all-encompassing and purposefully constructed. We invite you to discover the salient and fundamental elements of the Bally brand, with new letters released on our official Instagram every week beginning Wednesday, 17 June - may you be delighted and inspired.
About Bally
Bally is a Swiss luxury brand established in 1851, anchored in an exceptional heritage of shoemaking. Today the brand offers unique designs across shoes, accessories and ready to wear for men and women, driven by a strong, luxury sportswear aesthetic.
In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall and Newport Mall. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering.
Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.
Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers.
In response to the evolution of the retail industry, the company introduced "The Specialist", an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph