Alo Yoga Unveils Wellness Begins With Self-Love’ Campaign Starring Global Ambassador And BTS’ Member Jin
Alo, the leading premium lifestyle brand known for blending fashion, performance, and mindfulness, is proud to launch the highly anticipated "Wellness Begins with Self-Love" campaign in collaboration with Alo’s global ambassador Jin of the 21st-century pop icon BTS. Building on Jin's role as a global ambassador, this campaign highlights the shared commitment between Jin and Alo to self-care, community, and authenticity.
Jin, renowned for his global influence and artistry, perfectly embodies Alo’s mission to promote mindful living. As part of his collaboration with Alo, Jin reflects on the essence of wellness and self-care: “I feel my best when I’m balanced—it’s about being true to myself and staying in tune with my body while giving myself grace. Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you. When I’m doing what I love with the people I care about, I feel unstoppable. For me, it starts with practicing positive thoughts and letting go of negativity. That’s why this campaign with Alo Yoga, ‘Wellness Begins with Self-Love,’ feels so meaningful. It’s a chance to remind everyone to take a moment for themselves and find their own balance.”
The campaign celebrates the most vital relationship—the one with yourself. With a shared commitment to wellness and self-love, Alo partners with Jin to inspire individuals to embrace their truest selves. Known for his advocacy of self-love, Jin exemplifies Alo's ethos of balance and authenticity. Through engaging activities, inspiring messages, and exclusive content, "Wellness Begins with Self-Love" encourages everyone to take a moment for themselves, fostering a community where self-love and wellness go hand in hand.
“We’re thrilled to partner with Jin for the ‘Wellness Begins with Self-Love’ campaign,” said Summer Nacewicz, EVP of Creative and Marketing at Alo Yoga. “Jin’s authenticity resonates deeply with our community. This campaign is a celebration of self-love as the foundation of true wellness, and we hope it inspires individuals around the globe to embrace balance, positivity, and their own unique journeys.”
The "Wellness Begins with Self-Love" campaign sets the stage for Alo Yoga’s continued mission to merge fashion, function, and mindfulness while making self-care more accessible. It also paves the way for the opening of Alo’s flagship sanctuary in Dosak Park, Seoul—a six-story, 6,000-square-foot space debuting in Q3 2025.
Alo Dosan Park Store Information:
Address: 631-36 Sinsa-dong, Gangnam District, Seoul, South Korea
Website: www.aloyoga.com
About Jin Of BTS
Jin (Kim, Seok Jin) is a South Korean singer, songwriter, and member of the 21st-century pop icon, BTS. Jin’s appealing voice and clear tone amplify the emotions delivered through music. His solo records “Awake,” “Epiphany,” and “Moon,” and Original Soundtracks for Korean TV series including “Yours” (‘Jirisan’ OST), “Even If I Die, It’s You” (‘Hwarang: The Poet Warrior Youth’ OST) showcase his warm vocal timbre and power of expression. Released in 2021, “SUPER TUNA” set a huge dance challenge trend with its cheerful melody and easy dance moves. Jin participated in the songwriting of his first solo single “The Astronaut” (released in October 2022) alongside Coldplay, flaunting his unique charm as a multi-talented musician. Known as “Worldwide Handsome,” Jin struts his unexpected charms through various content and TV shows. On July 14, 2024, Jin participated in the Paris 2024 Olympic Torch Relay as a torchbearer from South Korea. Jin released his highly-anticipated first solo album Happy on November 15.
ABOUT ALO YOGA
Alo Yoga (Alo) is a Los Angeles-based premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness, and create community. Since launching in 2007, Alo has become a global leader in activewear design and its franchised fabrics. An acronym for Air, Land, and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes beyond the mat. Alo is available online at www.aloyoga.com and in Alo Sanctuaries worldwide.
In the Philippines, ALO YOGA is exclusively distributed by Stores Specialists, Inc., and is soon to open at Greenbelt 5. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI