Bright In London: A Film Celebrating Burberry Outerwear With Brand Ambassador Bright Vachirawit
To celebrate our long-standing heritage in outerwear, Burberry is proud to announce the release of ‘Bright In London’, an evocative film showcasing Bright Vachirawit, our Global Brand Ambassador, exploring the city by boat. The film centres around Bright in our iconic trench coat, Burberry’s most enduring outerwear design, made in England from shower-resistant cotton gabardine and lined with the Burberry Check.
Filmed in Westminster, London, by influential director Alexandra Leese, ‘Bright In London’ captures the Thai actor’s emotional connection to the city and his ties with the house. Featured in the film are iconic London landmarks such as the London Eye, Tower Bridge, and the Palace of Westminster.
In an intimate voiceover, Bright connects to the viewer while exploring and capturing the sensory mood of the city and taking in the sights, sounds, and people of London.
“Burberry makes London special to me. Every time I’m here, it’s always with Burberry – they make it feel like a second home.’”– Bright Vachirawit.
As well as the trench coat, Bright wears an assortment of Burberry outerwear designed with a sense of easy elegance that feels at home in the city.
“London weather is always unpredictable. You need something that can protect you from all conditions whilst looking effortless, like a Burberry trench coat.” – Bright Vachirawit.
Film by Alexandra Leese
Photography by Maxwell Tomlinson
BTS Photography by Nucha Jaitip
About Bright Vachirawit
Thai sensation Bright Vachirawit (born 1997) is an actor and artist known for his breakout performance in the hit series ‘2gether.’ His skyrocketing popularity landed him the lead role in ‘F4 Thailand: Boys Over Flowers’. Bright is well-known for his acting skills as well as his musical talent, which is showcased in his latest release, ‘Long Showers’.
In 2022, Bright’s star power was recognised by Burberry as he became our first Global Brand Ambassador from the South Asia Pacific region. His connection to London grew with regular appearances as a front-row guest at Burberry shows hosted in the city.
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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