The campaign, photographed by Mert Alas, highlights Jennie's playful confidence and infuses Calvin Klein's iconic underwear and jeans with her distinct pop energy, elevating each style to icon status.
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The campaign's striking, graphic, bold, and saturated imagery, which was shot in Malibu and Los Angeles, focuses on the seasonally relevant product messaging for the brand as well as the elements of sand, sea, and sky.
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