BOSS Celebrates Pride Month With A Capsule Collection In Support Of ILGA World And A New Campaign
This Pride Month, BOSS is celebrating the LGBTQIA+ community, underlining the message that love is for all and that everyone should have the freedom to be themselves.
To mark this, BOSS has created a capsule collection, created in support of ILGA World – a worldwide federation of more than 1,700 organizations from over 160 countries and territories campaigning for equal rights for LGBTQIA+ people. The new capsule features Pride flag colors and slogans, such as “Love for all” on unisex style essentials, from classic T-shirts to hoodies to bodywear.
The dedicated Pride campaign features actor, writer, director, photographer, and activist, Tommy Dorfman, and Peter Zurkuhlen, who is Chief of Staff of Get Help and programming board member of the Los Angeles Chapter of StartOut which champions LGBTQIA+ entrepreneurs. Wearing the new capsule collection, Tommy and Peter are captured together to share their stories and speak about pride, freedom, and hope.
“We are proud to partner with ILGA World, an organization that has been fighting for equal rights for more than 40 years. As a company, we want to support causes that contribute to an inclusive society, and that’s what stands behind the message ‘Love for all.’ All of us can make a difference.”
“The joy of being free to simply be ourselves: that is what many LGBTQIA+ persons around the world hope for. It’s important that BOSS is shining a light on this. Thanks to their support, ILGA World will be able to continue to help LGBTQIA+ communities worldwide working for a better future, by providing advocacy, research, and training to activists around the world. We know that change is unstoppable when we’re united!”
“It is important to listen to the LGBTQIA+ community and to amplify queer voices and queer creativity. It’s necessary for us to look into the mirror, look at one another, look at our differences and see those as strengths, not as things that pull us apart. We need to aim for the goal that everybody should be able to be who they want to be and whoever they feel they are is great. Just celebrate each other and every facet of our community. Just show love for all.”
The new collection is available online and in stores from June 2, 2021.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Rustan’s Shangri-La, Rustan’s Makati, City of Dreams, 158 Designer’s Blvd. Newport Mall and Rustan’s Cebu. Visit www.hugoboss.com and www.Trunc.ph or follow @ssilifeph and @trunc.ph on Facebook and Instagram for more information.
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