When Diesel was established as a denim brand in 1978, Renzo Rosso’s vision was of a global lifestyle brand that would have its origins in denim, but his expectations for the future were truly limitless. Diesel is more than just jeans; it’s a manifesto on individuality, self-expression, innovation and artistry. It’s good to love denim, but it’s even better to be passionate about it. That’s Diesel.
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