THE ACTOR RELAXES BY THE SEA WITH BOSS
For Spring/Summer 2018, BOSS presents a new digital campaign starring Hollywood actor Sebastian Stan, taking the Spring/Summer 2018 collection, “Summer of Ease”, into new coastal surroundings. Wearing the new designs, Sebastian spends a relaxed summer by the sea, exploring a new easy mood for BOSS.
A rising star, Sebastian Stan has appeared in films including the Marvel Avengers series, and most recently, “I, Tonya”. Model Romee Strijd also appears alongside him, debuting the BOSS Womenswear Spring/Summer 2018 collection.
The new campaign presents video content and imagery following Sebastian through an easy and relaxed season. He represents the modern, driven man with a fast-paced lifestyle, whose downtime is now as important to him as his successful career.
The dream-like video is set against dramatic coastal backdrops and elegant architecture, moving from early summer by the dock through the season’s celebrations to conclude with relaxation on the beach. Each situation comes with the wardrobe to match – characterized by a more relaxed approach to BOSS sartorialism than ever before, perfectly balancing ease with the elegance the house is known for.
Sebastian wears refreshed outerwear such as sporty anoraks and loose-cut trench coats, and softened BOSS tailoring including relaxed double-breasted shapes.
Campaign Photographer: Adam Fussel
Creative Director/Videographer: Paul Surety
Menswear Model: Sebastian Stan
Womenswear Model: Romee Strijd
Location: Barcelona Spain
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