Tommy Hilfiger Announces Tommy Jeans Spring 2024 Collection In Third Season Of Partnership With Nayeon As Brand Ambassador

Amsterdam, The Netherlands (February 2024) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Korean singer NAYEON as the brand ambassador for the Tommy Jeans Spring 2024 collection. An iconic member of the global girl group TWICE (formed by JYP Entertainment), NAYEON was first announced as Tommy Jeans brand ambassador for the Summer Pre-Fall 2023 collection and leads the Spring 24 season of denim essentials that form the dress code of the new generation, launching in February.  

"Three years with Tommy Hilfiger—I feel like part of the family,” said NAYEON. “Each season, Tommy’s timeless classics bring a fresh burst of happiness, positivity, and color. The brand represents the energy of youth culture – and I’m so excited to represent it.”

“I’m thrilled that NAYEON is continuing her ambassadorship with us in Korea,” said Tommy Hilfiger. “NAYEON brings her unique form of self-expression to our Classic American Cool DNA, and we look forward to creating more exciting moments that embrace her creativity, push boundaries, and inspire trends.”

The Spring 2024 Tommy Jenkins collection mixes iconic Americana prep and street with West Coast-inspired sports influences. Every-occasion outerwear essentials provide a lightweight day-to-night style. The campaign features NAYEON wearing four looks: a striped cardigan with Flare jeans; a polo sweater with Sylvia jeans; a varsity sweater tee with a mini denim skirt; Denim jacket with a stripe dress. 

The Tommy Jeans Spring Summer 2024 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyJeans.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.