Tommy Hilfiger And Lewis Hamilton Surprise Fans With H.E.R. Collaboration
The TommyXLewisXH.E.R collaboration builds on the sustainability focus and “Style for All” philosophy at the heart of the Spring 2020 TommyXLewis collection.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announced an unexpected TommyXLewisXH.E.R. capsule collaboration by American designer Tommy Hilfiger, Formula OneTM Champion Lewis Hamilton, and Grammy award-winning singer and songwriter, H.E.R.. In their fourth season as collaborators, Tommy Hilfiger and Lewis Hamilton welcomed the artist to infuse her unique twist into Spring 2020 TommyXLewis collection, which embraces sustainability and a “Style for All” philosophy. The TommyXLewisXH.E.R statement-making styles premiered alongside the Spring 2020 TommyXLewis collaborative collection and HILFIGER COLLECTION for men and women at the TOMMYNOW “See Now, Buy Now” experiential runway show at Tate Modern, The Tanks in London on February 16, 2020.
“Through TOMMYNOW, we continue to the push boundaries of what fashion on the runway can look like in terms of the dialogue it supports, the experience it provides and the change it can inspire. Our ‘See Now, Buy Now’ platform has evolved into a stage for artists to express their creativity and values. With H.E.R.’s relentless drive to inspire new generations to be authentic and our shared belief that fashion should empower us to be ourselves, we are thrilled to showcase this unique capsule that speaks to the core of our brand DNA.”
“I’m grateful for the opportunity and freedom that Tommy and Lewis gave me to infuse my personal vision and aesthetic into the TommyXLewis collection. We are united in the belief that fashion should be for everyone, so putting inclusivity at the heart of the capsule was a no-brainer. It was an incredibly creative and collaborative experience, and it was fulfilling to be able to express myself in a fresh way through the medium of fashion.”
The TommyXLewisXH.E.R capsule makes positive steps forward by featuring sustainable elements in over 75% of the collection, including 100% organic cotton. The monochromatic color palette is elevated with pops of neon yellow, blue, orange and red. The iconic TOMMY HILFIGER flag logo is complemented with graffiti-style “Loyalty" prints throughout.
H.E.R. — an acronym for “Having Everything Revealed”—is a singer and multi-instrumentalist from California. The boundary-pushing and multi-award winning musician took home the 2019 Grammy Awards for Best R&B Performance and Best R&B Album, and this year garnered another five coveted Grammy nominations. With over two billion combined streams to date, H.E.R. has firmly established herself as one of modern music’s most fascinating new voices.
“I can’t believe this is my fourth collaboration with Tommy. I continue to be proud of the work we do together, and I’m so grateful to continue to bring to life our shared vision of making each collection more sustainable. Tommy and I also share a passion for music, and feel strongly about giving a platform to artists to express their creativity in a whole new medium. I admire the raw and authentic way that H.E.R. expresses herself through her music and the creative journey that she’s undertaken. Her authenticity comes through in the bold and edgy twist she has brought to the TommyXLewisXH.E.R. street style aesthetic.”