Ni Ni And Kai Star In The Gucci Eyewear Campaign

Ni Ni wears a rectangular optical design that combines a havana acetate front profile with metal forked temples enriched by an enamel finish and the interlocking GG logo.

Kai wears a squared shaped sunglasses style with grey lenses, black acetate rims and end tips, embellished with the Gucci lettering logo on the gold metal temples.

For its new Spring Summer eyewear advertising campaign, Gucci moved to the Amoeba Music Hollywood store in Los Angeles to pay homage to that staple of American ‘80s teen movies, the record and VHS rental store. Creative Director Alessandro Michele mines the colourful neon-lit setting of this archetypal hangout for youth culture to showcase the spirit of individuality. In this new campaign, the browsing customers suggest many narratives, and in their attitude of proud freedom speak of Gucci’s desire to encourage self-expression.

Kai (on the left) wears an optical frame in gold-tone metal embellished with a green and bordeaux House Web stripe acetate front rim, acetate temple tips, and the Gucci lettering logo on the temples; Delphi McNicol (on the right) wears a semi-rim cat-eye style enriched with a white bamboo-shaped embellishment with antique gold-toned sections and interlocking GG logo on the temples.

Ni Ni wears frameless sunglasses with gradient violet lenses, which have a squared shape with a fork in gold metal, and interlocking GG logo on temples decorated with azure enamel on the fork.

Chinese actress and brand ambassador Ni Ni stars once again in the House eyewear advertising campaign, and is joined for the second time by Kai, the South Korean singer, actor and dancer, member of the EXO boy band, and global male ambassador for Gucci eyewear. Models Delphi McNicol, Azu Nwogu and Jana Jonckheere also appear in the campaign.

Kai (on the right) wears aviator-shaped sunglasses with green lenses, havana acetate rims and ivory acetate end tips, enriched by a green horn bridge and the Gucci lettering logo on the gold metal temples; Jana Jonckheere (on the left) wears semi-rim cat-eye sunglasses with a black bamboo-shaped motif along the brow line and temples, enriched by the interlocking GG logo on the temples.

From left to right, the image features semi-rim cat-eye sunglasses with a black bamboo-shaped motif along the brow line and temples, enriched with the interlocking GG logo, and aviator-shaped sunglasses with green lenses, havana acetate rims and ivory acetate end tips, embellished with a green horn bridge and the Gucci lettering logo on the gold metal temples.

Shot by cult filmmaker and photographer Harmony Korine, the campaign presents candid portraits – in still and moving images – of individuals or couples within the rich setting of the record store with its stacks and shelves of vinyl, tapes, CDs and videos. The emphasis is on close-up crops that bring the eyewear to the fore – both Gucci optical glasses and sunglasses – while the busy and vibrant background, alive with pop-culture graphics, suggests the energy and excitement of the retro music scene. The film also pays homage to those days when the local record shop or video exchange would be a social nexus, with the narrative plot showing customers meeting up in the store and trying on the glasses, while browsing the tapes and CDs.

Delphi McNicol (on the left) wears white mother of pearl acetate cat-eye sunglasses with pink lenses, featuring metal temples embellished by crystal-studded motif and the interlocking GG logo on the temples; Azu Nwogu (on the right) wears black acetate rectangular sunglasses with black lenses, enriched with bejeweled temples featuring a crystal-studded decoration, the interlocking GG logo and mother of pearl temple tips.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Styling: Jonathan Kaye
Hair Stylist: Alex Brownsell
Make Up: Thomas de Kluyver and Gao Jian

In the Philippines, Gucci is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and Shangri-La Plaza East Wing.