Michael Kors Unveils Next Generation Smartwatches With Three Dynamic New Platforms

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Featuring advanced technologies and a highly personal user interface, Michael Kors introduces its latest generation of touchscreen smartwatches for Fall 2019. The three smartwatches, Michael Kors Access Lexington, Michael Kors Access Bradshaw and Michael Kors MKGO are powered with Wear OS by Google and Qualcomm Snapdragon Wear 3100 platforms to blend unprecedented customization and innovative performance features with high-fashion designs.

Using two of Michael Kors’ best-selling platforms, the Lexington 2 and Bradshaw 2 smartwatches feature glamorous designs with enhanced technology to suit your life. With the addition of speakers, Michael Kors is excited to offer users the ability to take calls on their smartwatch. Using a proprietary app rolling out later this month, both Android and iPhone users will be able to make and receive bluetooth enabled phone calls directly from their watch. Additionally, users can talk with the Google Assistant, hear sound alerts for notifications and play music from compatible apps.

Also new for Lexington 2 and Bradshaw 2: Extended battery modes that offer four battery life settings. 'Extended battery mode' allows users to extend to multiple days on a single charge while still enjoying essential features. 'Daily mode' allows users to easily manage battery optimization settings themselves. The 'Time only mode' give users additional hours when the watch has low battery or if they choose to use the smartwatch to only tell time. Battery modes are easy to access, directly from the home screen on the watch. 

Dressed in gold, rose gold, silver or two tone stainless steel, the Lexington 2 is one of Michael Kors’ best-selling collections. It is the perfect go-to watch whether you're dressing up for a night out or keeping it casual for a morning flight. The Bradshaw 2 is another beloved collection and comes with a beautifully designed case and strap construction in gunmetal rose gold or silver stainless steel.

For the first time ever, Michael Kors introduces smartwatches that are made to move seamlessly with your active lifestyle. Michael Kors Access MKGO is the brand’s lightest smartwatch to date and is available in pink, black, white, and red silicone straps. This sports engineered watch is crafted with aluminum and nylon casing for an ultra-lightweight comfortable feel. With Google Fit, Michael Kors Access MKGO can track your heart rate, making it easy to see if yours is in your ideal range. Google Fit also makes it simple to change and track activity goals and notifies users on progress and completion. You can also ask the Google Assistant to ask questions or set reminders. Use Google Pay for in-store purchases while you leave your wallet at home.

FEATURES FOR LEXINGTON 2 AND BRADSHAW 2

New Speaker
Thanks to the addition of a speaker, users have the ability to take calls on their smartwatch. Using a proprietary app rolling out later this month, both Android and iPhone users can make and receive phone calls directly from their watch. Additionally, users can talk with the Google Assistant, hear sound alerts for notifications and play music from compatible apps directly from their smartwatch.

Extended Battery Mode 
The development of a proprietary smartwatch experience offers four battery life settings, putting the user in control and allowing for extended battery life. This new experience offers a longer battery mode where users can prolong to multiple days with a single charge while still enjoying essential features like notifications and heart rate monitoring. 

More Storage, More Memory
With 8GB of storage, you can download even more content as increased memory improves overall performance.

Auto installed apps
Leveraging on the enhanced storage, Michael Kors Access is auto installing apps such as Cardiogram, a digital companion for a healthy heart, Spotify as the leading music streaming service, and Noonlight, a safety app that can trigger requests to emergency services on both the Lexington 2 and Bradshaw 2 smartwatches.

FEATURES FOR MICHAEL KORS ACCESS MKGO

Heart rate tracking
Track your heart rate during high intensity training sessions and full out sprints using Google Fit. 

GPS Tracking 
Leave your phone at home when going for a walk, hike, ride or run with built in GPS that records the distance right on your smartwatch.

The Google Assistant
Ask the Google Assistant questions, make commands, set reminders and more.

Music
Connect to bluetooth and listen to Spotify.

Google Pay
NFC payments through Google Pay allow in-store purchases using their smartwatch.

Stay Fit
Easily sync workouts to training apps.


WHAT'S AVAILABLE ON BOTH

The Google Assistant 
Ask the google assistant questions, make commands, set reminders and more.

Google Pay
NFC payments through Google Pay allow in-store purchases using their smartwatch.

Heart Rate and Activity Tracking
Track heart rate and activity across multiple types of work outs using Google Fit.

Swim Proof
Track swim workouts through third party fitness apps.

GPS Tracking
Leave your phone at home when going for a walk, hike, ride or run with built in GPS that records the distance right on your smartwatch.

Smartphone Notifications
Rapid one hour charging, music control, and storage.

Fashion, CollectionsJan Almonte