Givenchy Unveils Its Fall Winter 2022 Campaign Video

The Parisian House Unveils A New Visual Lexicon With Surrealistic Undertones 

Givenchy unveils its campaign video for Fall-Winter 2022 captured by Nick Knight under the creative direction of  Matthew M. Williams. Echoing currents from the Givenchy Fall-Winter 2022 Ready-to-Wear collection, the campaign video introduces a fresh visual narrative for the house.

Contrasting moods and materials express moments that are both intimate anduniversal, subtly evoking the tension between reality and surrealism. Bathed in ethereal light, a diverse, multi-hyphenate cast   embodies the Givenchy ethos of individualistic style, suggesting rich inner worlds that exist beyond surface appearances. A model may also be a health advocate, or an emerging voice like Ethel Cain, whose highly awaited debut album was released in May 2022.

“The faces in this season’s campaign really represent what Givenchy means today,” said Creative Director Matthew M. Williams. “It’s a uniquely eclectic group: each model is an icon in their own right.”

Creative Direction: Natthew M. Williams 
Art Direction: Sarah-Jayne Todd @artistry
Video: Nick Knight @showstudio 
Models/Talents:
Ethel Cain @ tba agency 
Liya Kebede @ viva
Vittoria Ceretti @ Elite Model

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