Gap Kids’ New Campaign, “EVERYONE BELONGS,” Spotlights Real Kids with Unique Abilities and Differences Who Inspire and Embody Inclusion
Based on a best-selling book, celebrate
kids of all kinds who are flourishing with their unique abilities and talents
Inspiring, inclusive, and packed with joy, GapKids new campaign reminds us that life is brighter when everyone belongs, and everyone has a chance to shine. Just ahead of the back-to-school season, Gap celebrates belonging with newly released creatives inspired by the children’s book of the same name, Everyone Belongs, by Heather Avis – a mother, best-selling author and founder of The Lucky Few Foundation for Down syndrome advocacy. The campaign features a wide range of real kids of all abilities and special talents, including those of Avis’ own children with Down syndrome.
With this release of her second book, Avis creates the perfect backdrop for Gap’s latest GapKids campaign, taking inspiration from the book and showcasing a diverse group of kids who make the world brighter by sharing their individuality. The cast of kids showcase their individual styles and the joy they feel from being who they are and doing what they love. Styled in organic loose denim, khaki, dresses, and more, modern prep shines in GapKids Fall Icons.
“Celebrating individuality has always been iconic to the Gap brand,” says Mary Alderete, Global Head of Gap Marketing. ‘EVERYONE BELONGS’ shares an important message for kids and adults alike, and we are excited to continue to encourage individuality, acceptance, and the joy we feel when we embrace our unique selves.”
Gap’s “EVERYONE BELONGS” campaign launched last July 27, 2022 globally. In the Philippines, visit the following Gap stores to see the new pieces for kids: Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, and Abreeza, Davao, or shop online at gap.com.ph. We are a Gap community, and everyone belongs.
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph for more information.
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