#FURLAOFFTOPIC

Furla launches the #furlaofftopic project supported by the creative collaboration of six artists, in which positive and inspirational themes are celebrated with the innovative language of graphic illustration. This is an off-topic format compared to the product communication, which becomes a unique opportunity to tell relevant and contemporary stories.

Every month, the brand will publish on its Instagram channel a graphic work created by six international illustrators, tackling several topical issues. With this project Furla aims to create a flow of emotions by involving followers and build a constructive dialogue on themes and values that are important to the brand and universally recognised.

Each artist involved in this initiative will illustrate a specific day based on his own communication characteristics. These monthly appointments will begin on July 30 with Sarah Mazzetti, a graphic artist from Bologna (Italy) known for her colorful images and defined outlines. To her the task of interpreting the International Friendship Day, which will be followed by: the International Youth Day on August 12 illustrated by Alessandro Cripsta; the theme dedicated to books on September 6 illustrated by Marta Signori; the World Smile Day on October 7 illustrated by Philip Giordano; the World Kindness Day on November 13 illustrated by Elsa Jenna and finally, on December 10 Andrea Pippins with be representing the Human Solidarity Day.