Furla Invites You To Enjoy The Moment With Its Spring Summer 2021 Advertising Campaign

#FUNFURLA, Furla’s new Spring Summer 2021 Advertising Campaign, celebrates optimism and  lightness of spirit, looking ahead while enhancing its distinctly Italian DNA. The campaign  comprises images and a film and represents a new chapter in terms of creativity, communicating a cheerful lifestyle. #FUNFURLA becomes a brand message, an institutional manifesto and an  aesthetic trait d’union across all channels.  

Under the motto of freedom, joyful elegance, friendship and complicity Furla’s campaign invites  everyone to join in, have fun and embrace the moment. Set against a dreamy, Mediterranean  backdrop, the open sky and sparkling sea become #FUNFURLA’s setting. A summer daydream  unfolds in a warm, soft breeze with the product at its centre stage. In a play of shadows and  silhouettes, the models are displayed mainly from the back and through their body language  impalpable feelings of togetherness, freedom and lightness are powerfully transmitted.  Unexpected frames emphasize unusual movement that together with the new collection transmit  joy. 

FURLA_SS21_FASHION_MAGAZINE_ADV_DPS_STANDARD_NL_01.jpg

The soft colour palette of the products, shown in the photos with chromatic ton-sur-ton effects or  in contrast to one another, further enhances the feeling of carefreeness. The styling expertly  balances volumes, space and colours. Inclusiveness, as well as the company’s core values of  heritage and beautiful Italian craftsmanship are conveyed through every image

The Italian coastline was chosen as panorama for a new storytelling for Furla. Joyful, fresh images  give a message of positivity, a new beginning, an inspirational journey. In the video this feeling is  underlined by the sound of Cyril Giroux’s ‘I tuoi baci’.  

Furla invites you to enter a summer daydream. Open your eyes: #FUNFURLA  

FURLA_SS21_FASHION_MAGAZINE_ADV_DPS_STANDARD_NL_06.jpg

Credit 
Creative Direction: Macsiotti 
Photos: Dario Catellani  
Video: Lorenzo Gironi 
Stylist: Vittoria Cerciello

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Follow @ssilifeph on Facebook or Instagram for more information.

The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

 

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH

Fashion, WhatsOnJan AlmonteFurla, FunFurla, Spring Summer 2021, Campaign, Bags