Furla Bloom Bag

Bloom beautifully, dangerously, loudly, bloom softly, however you need, just bloom.
— Rupi Kaur​

Women bloom. They bloom in freedom, in beauty, in joy. Every day. 

Why origami?

Origami is magic: the ancient Japanese art of folding paper to create an emotional landscape. The most ancient tradition of origami is the Tsuru (鶴), a representation of the Japanese red-crowned crane. A thousand paper cranes, called Senbazuru (千羽鶴), are said to make wishes come true. An origami flower, a bag.

Furla 1927 blooms

A new, revolutionary bag created by the best craftsmen, the best Italian artisans. Craftsmanship is beauty. Craftsmanship is love.   

Strong and resilient, the BLOOM BAG is foldable, supple, light, and airy. It comes with a shoulder chain made with recycled acrylic. Complex in its simplicity, it reveals its nature slowly in layers. Beautiful and functional at the same time. It is designed carefully with love. Handbags and women live side by side, together, every day. They described the bag as a shield, an ally, a friend; a repository of secrets, holding personal secrets, things: a baggage of emotions.

BLOOM BAG, like FURLA, is Italian. Italy-made. Italian Style is something that Italians are born with but everybody can acquire. Style is a learning process: learning to know yourself.

About Furla Bloom Bag’s Sustainability:

Paper made with organic materials, biodegradable under controlled composting conditions, and free of petroleum-derived substances.

The main component of the material is wood pulp from responsibly managed forests with an FSC® (Forest Stewardship Council) certification. It is made entirely in Italy and without using chemicals that are harmful or toxic to the environment and human health (STANDARD 100 certification by OEKO-TEX).

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Follow @ssilifeph on Facebook and Instagram for more information.