Destination Debut: Experience The World Of Boss At The Luxury Boss House Bali

An unforgettable experience awaits in the idyllic paradise of Bali.

To celebrate the launch of the BOSS Spring/Summer 2024 collection, the fashion brand will soon open the doors of BOSS House Bali to a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and key tastemakers from the Asia-Pacific region.

Starting on April 17, BOSS will take over a stunning villa built by the architect Alexis Dornier and turn it into BOSS House Bali: an immersive space to showcase, experience, and enjoy the 24/7 BOSS lifestyle. An architectural expression in harmony with traditional and contemporary design aesthetics, the six-bedroom BOSS House Bali presents views of a countryside landscape as guests relax and rejuvenate by a turquoise pool, accessorized by a water slide that spirals skyward and connects to the upper floor.

The villa seamlessly blends contemporary architecture with organic materials, offering a unique retreat for those seeking luxury and exclusivity. The entirety of the space is crafted to evoke a sense of empowerment, inviting guests to "Feel the Power Within." As a sanctuary for creativity and self-discovery, the villa also embodies the ethos of #BeYourOwnBOSS, championing a life defined by self-determination, confidence, and authenticity.

Guests can embark on a fully immersive journey into the BOSS lifestyle at the villa, where every corner offers a 360-degree experience. Upon arrival, guests are greeted with an opulent display of BOSS The Collection Parfum on a side table, offering a moment to indulge in BOSS fragrances when entering and departing. Adding to the warm welcome, BOSS House Bali’s very own resident French bulldog will also be there to greet guests, adorably attired in BOSS dog accessories, ensuring a charming start to every stay. Within each of the six exclusive rooms, guests encounter an array of curated products from the Spring/Summer 2024 collection. From essential eyewear to signature bedding, sumptuous bathrobes and towels to branded stationery, BOSS House Bali promises to be a destination where guests can unwind, recharge, and embrace the essence of modern luxury. Rejuvenating activities, including yoga, spa treatments, and bespoke dining experiences, are enhanced by the delicate scents of Geranium, Rose, and Saffiano – each note an homage to the evocative fragrances of BOSS The Collection.

Exclusive access begins April 17 through July 31 for selected, invited guests. Rooms are available for reservation from June 16 to August 31. Come and stay, and discover your true BOSS spirit at the inaugural BOSS House Bali, the first of its kind in Southeast Asia. Explore the dedicated BOSS House Bali page on hugoboss.com to delve deeper, shop exclusive products, book stays, and participate in an online giveaway.

Those unable to join will have an opportunity to explore the BOSS House Bali Virtual Experience globally on hugoboss.com, launching on April 17.

In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, Zalora. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube channel, and follow @ssilifeph on Instagram and Facebook for more information.