Celebrating 125 Years Of Swarovski Heritage, Mastery & Innovation
Since 1895, Swarovski has been on a mission to add sparkle to people’s lives all over the world. During this time, Swarovski has created an abundance of exquisite, crystal-cut pieces, which is a testament to its creativity, passion for craftsmanship and continuous innovation. To mark its 125th anniversary, the brand has launched a very special collection as a tribute to its heritage, mastery and innovation – which are at the very heart of the company’s continued success.
THE 125TH ANNIVERSARY COLLECTION
Swarovski’s 125th Anniversary Collection reimagines refreshed versions of some of Swarovski’s bestselling jewelry products, along with pieces from other categories.
The Collection celebrates the unique DNA of Swarovski by honoring its iconic blue shade. Like no other, this extraordinary deep blue simultaneously encompasses maturity, wisdom and generosity while embodying the everlasting feelings of wonder that are unfolded by the opening of each Swarovski box.
COLLECTION HIGHLIGHTS
ANNIVERSARY MOUSE, LIMITED EDITION 2020
Since the first “Ur Mouse” was created in 1976, crystal figurines have formed a large part of Swarovski’s heritage. The “Original Mouse” is reimagined in the 125th Anniversary Collection in a modernized style, with shimmering touches of blue.
DANCING SWAN NECKLACE
Elegant yet easy-to-wear, the Dancing Swan pendant captures the grace and elegance of the swan – the iconic symbol of Swarovski. Delicately set in pave and with a marquise-shaped stone that dances with movement, the clear and blue embellishment sparkles softly, complementing any outfit.
TENNIS BRACELET
The Tennis Bracelet is a timeless classic, now refreshed with the iconic Swarovski blue tone. The rhodium-plated bracelet with pavé embellishment adds sparkle to any style.
ANGELIC STUDS
Elegance and sophistication are captured in the design of the Angelic Studs. A classic style now reimagined with a timeless blue edge.
CRYSTALLINE GLAM WATCH
Swarovski pays tribute to its heritage with a special edition of the Crystalline Glam watch. Initially launched in SS19, this popular and refined Swiss-made timepiece features a case filled with hundreds of brilliant blue Swarovski crystals.
“It’s exciting to celebrate Swarovski’s 125th anniversary this year – a brand filled with such a rich DNA and crystal legacy. For a milestone as important and memorable as this, we felt it was the perfect occasion to pay homage to Swarovski’s iconic blue shade and to celebrate the power of color by injecting it into a series of some of our favorite products. The 125th Anniversary Collection embodies attributes reflecting the essence of Swarovski’s sparkling spirit.”
CELEBRATING 125 YEARS OF HERITAGE, MASTERY & INNOVATION
The anniversary is also an occasion to shine a light on Swarovski’s journey and its core values – and to celebrate the brand’s rich history as it looks forward to a brilliant future. From the creation of its first faceted crystals to its technological innovations, Swarovski’s heritage and dedication to its craft have helped to transform the way people can sparkle all around the world.
DANIEL SWAROVSKI’S HERITAGE
The story began with Daniel Swarovski. Born in Bohemian Georgenthal, known at the time as a center for the world’s best glass and crystal cutting, his passion was sparked at an early age. While he was introduced to the art of crystal cutting at his parents’ company as a young man, a truly pivotal moment in the development of his vision was his visit to the Electrical Exhibition in Vienna in 1883. This instantly changed his view of the world, igniting his fascination with light refraction – crucial to the art of crystal cutting. His invention of the crystal cutting machine was the beginning of a journey, that not only led to Swarovski becoming the world’s leading manufacturer of crystal, but also a name synonymous with cutting edge engineering and technology. This legacy has been invigorated and driven by five generations of the brand’s iconic family spirit.
PASSION FOR DESIGN AND CUTTING-EDGE EXCELLENCE
Daniel Swarovski’s inherent passion for design and innovation is integral to the brand’s legacy. To this day, new cuts, shades and sizes are conceived daily in the brand’s historical home in Wattens, pushing the boundaries of crystal production today and into the future.
With a focus on trend curation, design and meaningful branding, every Swarovski piece tells the story of 125 years of mastery and innovation.
SWAROVSKI MILESTONES
Since the creation of its first-ever crystal figurine in 1976 – marking the start of a new, product-focused era for the business – Swarovski has been recognized worldwide for its crystal creations and home decorations.
From this point on, Swarovski has achieved the following significant milestones, taking the company from strength to strength.
1976 – First crystal figurine
1977 – Launch of first jewelry collection
1983 – Opening of the “House of Swarovski Crystal,” a local sales forum in Wattens, Austria
1989 – Logo change, introducing the iconic Swan
1989 – Launch of couture line “Daniel Swarovski” known today as the “Swarovski Catwalk Collection”
1991 – First Annual Edition Christmas Ornament
1998 – The iconic Nirvana ring is born
1999 – Launch of first Watch Collection
2006 – Launch of first fashion-inspired jewelry collections
2006 – Swarovski hires its first Creative Director, Nathalie Colin
2008 – Introduction of the Crystal Forest retail store concept
2010 – Launch of Statement Collection
2019 – Launch of the Crystal Studio store concept
LOOKING AHEAD TO A SPARKLING FUTURE
As Swarovski continues its journey through 2020 and beyond, the brand will continue to place customers at the center of its operations, ensuring the brand reaches them in a way that provides a seamless experience both online and through its physical stores. In addition, it will continue to build on its online presence, fostering strong and long-lasting relationships.
“Swarovski crystals have fascinated the world for over a century, and we are delighted to be celebrating our rich history during this special milestone: from the very first sparks that inspired Daniel Swarovski’s vision for the company to the creative partnerships of today and our brilliant future ahead. We are all incredibly proud of our 125-year strong legacy, especially in today’s ever-evolving retail environment. We look forward to an exciting future ahead, filled with creativity, innovation and our iconic Swarovski sparkle.”
To discover the complete 125th Anniversary Collection, please visit Swarovski.com and stores worldwide.
To learn more about Swarovski, follow us on Instagram, Facebook, or visit Swarovski.com.
In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan's Makati, Rustan's Shangri-La, and Rustan's Ayala Cebu. Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Glorietta, Newport Mall, Robinson's Magnolia, TriNoma Mall, The Podium Mall, Power Plant Mall, and SM Mall of Asia.