Burberry Reveals Its Year Of The Rabbit 2023 Campaign
Burberry reveals its Year of the Rabbit 2023 campaign building upon the brand’s spirit of adventure, a celebration of taking a leap into the unknown.
The campaign stars actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina and is captured by video director Zika Liu and photographer Sky. In a triptych of films, each individual is on a journey through open spaces offering the chance for a new perspective: the opportunity to experience the extraordinary to find confidence, passion and creativity.
Inspired by the Year of the Rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears. This is adorned on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves.
The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations: some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.
Click here for campaign images and video.
WOMENSWEAR
Outerwear includes a reversible padded jacket – one side is printed with the Thomas Burberry Monogram and motifs celebrating the Year of the Rabbit while the quilted reverse is tagged with the Burberry logo. A fleece jacket in a wool and cashmere blend cut to a relaxed fit, and a varsity jacket in technical wool. An oversized shirt features alongside a fluid shirt dress in an Italian-woven silk blend, styled with contrast piping and an embroidered Burberry logo. Elevated knitwear includes a classic crew-neck jacquard-woven cardigan and an intarsia sweater with motifs celebrating the Year of the Rabbit. Other pieces include T-shirts, hoodies, jogging pants and skirts printed and patterned with seasonal graphics.
MENSWEAR
Fleece, puffer and varsity-style jackets are embroidered, appliquéd and printed with the Thomas Burberry Monogram and motifs celebrating the Year of the Rabbit. An intarsia-knitted oversized sweater in wool can be found alongside hoodies, jogging pants and shorts featuring the Thomas Burberry Monogram as a graphic print.
CHILDRENSWEAR
A matching hooded top, sweatshirt, jogging pants, knitwear and a varsity-style jacket are all highlighted with playful rabbit graphics.
BAGS
The Lola bag is reinvented with black leather and tactile white fabric iterations, both embroidered with rabbits and detailed with the Thomas Burberry Monogram. A mini take on the Freya tote in red canvas is trimmed with black topstitched leather and the Burberry logo. For men, a grainy leather tote and zip pouch embossed with the Thomas Burberry Monogram motif, as well as a backpack in tactile fleece are accented with playful 3D rabbit ears. Perfect for pairing with statement bags, leather charms take the form of our Thomas Bear or printed with seasonal characters.
ACCESSORIES
A Classic Cashmere Scarf is animated with the dark birch brown Burberry Check, embroidered with the Thomas Burberry Monogram motif and rabbit ears. Rabbit ears adorn baseball caps in white fleece, and gabardine in red and black, alongside a black crystal-embellished wool beanie.
In eyewear, classic optical frames and bold oversized sunglasses feature textural temples referencing the Burberry Check – inspired by the signature Lola bag. For sunglasses, a chain strap is also detailed with the collection’s Monogram motif. Scarves in wool and silk are patterned with the rabbit and Thomas Burberry Monogram motifs.
Click here for product images
NOTES TO EDITORS THE FILM
For the Year of the Rabbit, Burberry invites you to explore the sentiment of taking a leap into the unknown through a triptych of films featuring:
A young man travelling from day to night discovering a newfound energy, he is lifted with confidence and dares to try something new with every leap.
A young dancer who finds the true joy of her love for dance, leaping to surpass herself.
A young woman finds herself in an unexpected place in nature, returning home a separate pathway unfolds until she finally arrives at the real home that her heart desires.
THE CREATIVE TEAM
Video Director: Zika Liu
Photographer: Sky
Talent:
Qi Xi
Zhao Lina
Shi Pengyuan
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and Rustan’s Shangri-La and online at Trunc.ph. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.