Burberry Unveils Its Lunar New Year 2024 Campaign And Collection

To celebrate the Year of the Dragon, members of Burberry’s global community – including brand ambassadors Tang Wei and Chen Kun – explore the streets of Chengdu in our Lunar New Year 2024 collection.

The collection focuses on British wardrobe archetypes, showcasing elements like a houndstooth check, a seasonal rose print, and a vibrant red. It introduces fresh takes on classic checks, along with new eyewear styles – in colours traditionally associated with good luck and prosperity.

Shot in Chengdu.

Photography and film by Ryan McGinley.

Cast: Tang Wei, Chen Kun, He Cong, Wang Xiangguo, and Alex Schlab.

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