A New Dawn: Ferragamo Spring/Summer 2023 Campaign

Ferragamo unveils the new advertising campaign photographed by Rafael Pavarotti: a boldly sensual reflection of Creative Director Maximilian Davis’ vision for the Spring-Summer 23 collection.

Against a dramatic backdrop of signature Ferragamo vibrant red, the new codes of the house appear in sharp focus: elegant ease and contemporary clarity; sensuality realised with linear precision. The sunset degradé colours and high-shine Wanda handbags; the sculptural forms of accessories and sensual footwear, including a bag with cut-out details and Elina sandal stand out with graphic impact.

This is Ferragamo’s new language of luxury: distinctly modern, sophisticated and fetishistically desirable.

A diverse cast of personalities, each with their own distinct confidence, showcase the collection: the breadth of their perspectives a reflection of the Ferragamo attitude and independence. Photographed alongside colonnades which reflect the character of the Spring-Summer 2023 show space, this is a crystallised vision of the new dawn for the house: rooted in its Italian history, but with a direct vision towards the future.

Cast 

Abas Abdirazaq De Witt 
Aniyel Majok 
Ashley Radjarame 
Chol Mabior
Colin Jones 
Dongha Kim
Kai Newman
Matteo Ferri
Mila Van Eeten 
Mona Tougaard 
Silas Lutz 
Vittoria Ceretti 
Yoonmi Sun 

Discover more on ferragamo.com 

@ferragamo 

#FERRAGAMOSS23   ferragamo.com@ferragamo

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.