HEAR US ROAR
Introducing the women about to take this summer’s music festivals by storm. Here are their stories, as told by them and the men they inspire.
It’s the countdown to festival season. Across the globe, musicians and fans are getting set to make the pilgrimage to the biggest stages of the summer.
But this is no ordinary music festival season. Change is in the air. There are new vibrations that will not be ignored. The women of the world are standing up and saying: “This is our time.”
Ahead of Coachella 2018, Bershka travelled to LA to interview some rising stars of the music tour—women who are getting their voices heard all over the world.
From DJs and producers to the new faces of punk, we heard about their dreams, influences, and what it means to be a woman in the music industry today.
CALLIE REIFF, DJ & PRODUCER
“Women are so powerful and when they use their voices to express themselves, there’s no stopping what’s going to happen.”
We sat down with ballerina-turned-DJ Callie Reiff, who, at only 18, is the youngest DJ — of any gender — to have played at NYC’s historic Webster Hall. She’s also opened for artists such Skrillex, Zedd, Anna Lunoe, Ed Sheeran, and Austin Mahon and has released songs on Skrillex’s label Nest/Owsla and A-Trak’s label Fool’s Gold.
“The best thing is knowing that I do have to work a little harder — and pushing myself to do that.”
“It’s inspiring that there are so many other women and non-binary artists out there, fighting to get exposure, to get on lineups, and to make the industry more inclusive.”
THE REGRETTES, LA PUNK BAND
We also caught up with LA punk rockers The Regrettes — singer Lydia Night, guitarist Genessa
Gariano, and bassist Sage Chavis, with Maxx Morando on drums. They’re fresh off their first headline tour and clearly pumped about taking to the Coachella stage alongside some of the world’s biggest female acts, including Beyoncé, St Vincent, and HAIM.
“Women bring a lot of power and strength to the music industry. We bring a different and important perspective because it’s one that’s not heard as much. We bring the true talent!”
Drummer Maxx Morando agrees: “It’s totally great being the only guy in a band with three girls.”
“Women in music are role models for younger women to look up to — they can see this confidence and aspire to be like that, too.”
SUNNI COLÓN, MUSICIAN & PRODUCER
Male artists the world over are lining up to collaborate with strong female talents. LA musician and producer Sunni Colón, described as the next Frank Ocean, cites women as his main source of inspiration and collaboration. He recently released an ode to the power of women on his track, God Is a Woman.
“Women bring power and fluidity to music. Most artists create from a place of being inspired by women, and not by just the physical beauty, but the spiritual beauty: the essence of what women mean to the world and the universe.”
“The best thing about collaborating with women is the duality and balance they bring to music – the inspiration.”
It wouldn’t be festival season without some mention of fashion. This year, we’re taking our cue from The Regrettes with shout-out-loud prints, retro flowers, and offbeat lettering. And we’re following DJ Callie’s lead and packing matching sets of pink tartan and animal prints.
And for the guys? Get your mix right with florals and bold stripes, or double down on sun-bleached denim like Sunni Colón. That’s right, it’s all about the retro vibes this year, along with a couple more basic rules:
Don’t leave home without a denim jacket.
Do wear sunscreen.
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