Bally Spring-Summer 2018 Men’s Collection


Bally’s archive is rich with creative inspiration and once again the SS18 collection features elements of Bally’s past excellence.

More than in previous seasons, it is the archive that takes center stage with the replica retro sneaker collection. These four sneakers, replicated for men and women, set the tone for the collection, taking us back to the 60s, 70s, and 80s when Bally was the sneaker brand people wanted to be seen in. The babouche collection again takes inspiration from the 60s with a Maelle buckle, inspired from a shoe found in the archive.

Bally Milan Showroom

Bally’s head office moved to its new home at Viale Piave, 42, in Porta Venezia’s Milanese landmark. The building offers 2,500 square meters of office and showroom space over three levels, housing Bally’s design, VM, merchandising, and communications teams.

It was important to Bally to preserve the history within the walls of the new showroom, which in 1908 stood as the Kursaal theatre before it was transformed into a cinema from 1925 until its closure in 1989. The space and set, in which you see the SS18 collection presented today, restores the building’s natural essence, giving light to its theatrical qualities.

The Set

On entering the building we’ll encounter the glimmering New York skyline. The cityscape cloaks us in amber light as we take an immersive walk among the projector screens towards the main set.

Collection narrative – Men’s

The vibe of B-boys and B-girls; and artists from Slick Rick, Doug E. Fresh, Eric B., and Rakim to DJs Afrika Bambaataa capture the energy of a culture shifting from disco to hip-hop.

The narrative of the collection

Urban sportswear shown through retro sneakers, lightweight cagoules, trousers tucked into socks, zipped tops, and canvas tote bags. A relaxed view to pairing creates a collection with the fluidity to take one piece and wear it in your own way.


Shoes: Bally’s retro sneakers are at the core, composed of four replicas of the brand’s most successful lace ups, from hip-hop era classics to tennis shoes and runners. The collection features four distinct styles: The Competition, The SuperSmash, The Galaxy, and the Vita-Parcours.

Accessories: The Bally Stripe is a feature across men’s accessories, seen on the adjustable straps within the sporty, tennis inspired Slam collection; as contrast detail on the classic vintage, leather luggage collection Marquee; and within the fabric straps on the Bold collection of canvas bags.

Ready-to-wear: Highlights include lightweight cagoules, corduroy trousers tucked into socks, double breasted coats, oversized trench, calf nappa padded puffa jackets, and zipped sporty tops.

Techniques, textures, and fabrics: Lamb shearling, Bally B printed silk, oversized trench with raglan sleeves and wide lapels in techno cotton, tracksuit bottoms in habotai silk, pullover jacket in paradise lamb nappa, carrot trousers in cotton corduroy, blouson in wool check, and cotton Tabio socks.

Retro Sneakers

The retro sneakers are the core of the SS18 collection – for both men’s and women’s. These four sneakers are the birthplace of inspiration that led to the creation of a narrative that authentically forms the DNA of this collection and the Bally brand.

Bringing back Bally’s best sneaker styles over the past decades, the collection includes four replications of its most successful lace-ups, from hip-hop era classics to smashing tennis shoes and sporty runners.

SuperSmash (1965): Reissued with a vulcanised sole and the same Bally logo on the side, the canvas shoes are available as replicas and in three new derivations, in both hi and low top styles, and as full leather versions.

Vita-Parcours (1974): With original identifiable black and white check pattern and produced with a modernised sneaker sole, used in Bally’s Heimberg collection. A more urban shoe, the sneaker comes in its original form and three additional fabrications for men.

Galaxy (1983): Reissued and is now Bally’s lightest sneaker, crafted in canvas with suede detail. The original model in garnet has been reproduced alongside two new versions in Kodak and black, with the original running sole.

Competition (1983): Produced with the same shape, lining, and sole as the original shoe from 1983. The replica is available alongside four additional derivations in Kodak, garnet, marine, and snuff.

Othello: All-white leather sneaker with thick sole, featuring a chevron tonal stitch detail.

Horson: New structure with chunky Para sole, inspired by the traditional Wallabee boot. The boot is constructed with the technical addition of a neoprene sock and contrast laces. Available in suede and Antwerp (black coated leather which is brushed off for a mottled effect).

Bally’s retro sneaker collection is available in stores and online from January 2018 onwards.

Men’s Bags

Men’s bags have a very sporty, functional feel.

Slam: This sporty, retro collection of cross body and holdall bags is tennis inspired featuring three core styles: Kanye, Fred, and Smash. All feature zipped compartments, Bally Stripe fabric straps and the Bally Script logo from 1908, originally used on the soles of Bally women’s shoes. Colours include Bone, Kodak, and Ink.

Bold: This technical nylon collection of backpacks, holdalls, and totes features a bold Bally logo on a Nastro ribbon.

Marquee: This collection is inspired by classic vintage luggage. Styles include the Ellington (Square crossbody silhouette) and the Rayn (Weekender).

Canvas Totes: XL canvas totes feature the Bally Script logo from 1908.


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