Rainbow Future

Rainbow Future

Salvatore Ferragamo is proud to present Rainbow Future, its first shoe inspired by the principles of sustainability. The model transpires from the legendary Rainbow sandal – one of the symbols of Salvatore Ferragamo, made in suede in 1938 for actress Judy Garland – and celebrates the bond between the tradition of Made in Italy and the brand’s commitment to sustainable development.

Presented in a limited edition of 100 pairs in the prestigious Ferragamo’s Creations collection, Rainbow Future is a hand-finished platform in veritable wood, crafted in organic crocheted cotton (certified in accordance with the strict environmental and social GOTS — Global Organic Textile Standard criteria), with lining in leather finished with no carbon dioxide emission or water consumption (Layertech technology).

Water glue, non-galvanized brass, and sewing thread in 100% recycled material complete Rainbow Future, wrapped in 100% biodegradable cotton bags and 100% recyclable FSC cardboard shoeboxes. Besides this special packaging, each pair of shoes will be accompanied by a limited edition certificate, describing its history and special characteristics.

The exclusive Ferragamo’s Creations line draws from the extraordinary shoe archive kept in Florence’s Palazzo Spini Feroni, at the Museo Salvatore Ferragamo, to reintroduce in limited and numbered edition some of the brand’s most famous historical models. The precious Ferragamo’s Creations models are entirely handmade using the original constructions, leathers, and shapes, and bear the brand’s historical label, designed in 1930 by futuris painter Lucio Venna.

Synonymous with Made in Italy craftsmanship, creativity and innovation, Salvatore Ferragamo has long chosen to adopt a social responsibility strategy that, in line with its founder’s principles, pursues economic growth while taking into account the impact of its actions in the social and environmental sphere. Rainbow Future aims to obtain the ISO 14067 certification, whereby it will be possible to calculate the emissions due to its making and compensate them through reforestation programmes, making it a “carbon neutral” shoe.

To this end, Salvatore Ferragamo will be supported by Treedom, a Florence start-up specialised in the promotion of compensation and reforestation projects. Treedom has developed a partnership with Terra Libera to implement a sustainable supply chain and sell products that help the social and productive recovery of the freed lands.

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Diesel Roars In Cannes

Diesel Roars In Cannes

Over the course of the last week, Diesel was awarded 13 Lions at the annual Cannes Advertising Film Festival, which recognizes and celebrates the world’s best branding efforts of the year.

Stakes were high at the 2018 edition: the field was highly competitive, and selectivity by the jurors heightened. Still, uncompromising creativity ruled and Diesel was the only fashion label to strike gold. The 13 awards went to 3 different campaigns and projects of the brand. Each unique, standing out from the others—and from the crowd.

Three awards went to “Go With The Flaw” which debuted in Fall 2017. This campaign was directed by François Rousselet, and was designed to run against the myth of perfection and flawlessness that is so common—and more often than not misrepresented—in social media era. Rousselet made a film that featured a cast embracing their uniqueness and rising above discomfort—to the soundtrack of Edith Piaf‘s ‘Non, je ne regrette rien’ (No, I don’t regret anything).

Another award went to “Go With The Flaw 2” which was released the season after, exploring the opposite point of view: what happens when you do all you can to hide your natural flaws? What happens when you chase perfection? Rousselet directed also this campaign with the ultimate message that, no matter what we do, our flaws will always be stronger than our attempts to hide them. The takeaway? Live a life that is beautifully flawed—it is impossible not to.

No less than 9 (nine!) awards went to “DEISEL,” the crazy experiment that was staged during New York Fashion Week in February 2018. Diesel secretly opened an authentic knock-off store—misspelled and mislabeled as DEISEL—on Manhattan’s Canal Street. The pieces, which appeared to be counterfeit, were actually one-of-a-kind editions made by Diesel’s design team and sold at very low prices. Subversively, Diesel wanted to tell its fans that they are free to wear whatever they want. It was not—and still isn’t—just about the label. Diesel is something bigger, a social, free-thinking experience.

During the last year, the company’s marketing campaigns received awards at high profile ceremonies both in New York and in London, and the house is particularly satisfied with these successful 12 months.

I am proud and happy to celebrate this moment. It confirms once and for all that Diesel is back, stronger and braver than ever,” says Diesel founder Renzo Rosso. “We started from the product, building a new in-house team and involving talents from all over the world to give new interpretations of our DNA with the Diesel Red Tag project. And then we kicked off a whole new communication strategy that reaffirms our brand’s uniqueness, originality, and bravery. All this generated an incredible energy inside the company and around the brand, which I am honored to be personally part of.”

The concept of the three campaigns has been developed with creative agency Publicis.

Awards:
DEISEL GO WITH THE FAKE
BRAND EXPERIENCE & ACTIVATION (Brand-owned Experiences) – gold lion
BRAND EXPERIENCE & ACTIVATION (Customer Retail / In-store Experience) – silver lion
BRAND EXPERIENCE & ACTIVATION (Sectors > Consumer Durables) – bronze lion
DESIGN (Promotional Item Design) – bronze lion
DIRECT (Sectors > Consumer Durables) – gold lion
DIRECT (Channels > Use of Ambient Media: Lange Scale) – silver lion
DIRECT (Excellence > Launch / Re-launch – bronze lion
PR (Use of Events & Stunts) – bronze lion
OUTDOOR (Ambient > Live Advertising & Events) – gold lion

GO WITH THE FLAW
CRAFT (Cinematography) – silver lion
CRAFT (Direction) – bronze lion
CRAFT (Production Design / Art Direction) – bronze lion

KEEP THE WORLD FLAWED
CRAFT (cinematography), bronze lion

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Claudia Schiffer Celebrates 30 Years In The Fashion And Beauty Scene With A Special Limited Edition Claudia Schiffer Make Up

Claudia Schiffer Celebrates 30 Years In The Fashion And Beauty Scene With A Special Limited Edition Claudia Schiffer Make Up

Supermodel Claudia Schiffer has sat in the make-up chairs of the world’s most sought-after artists in the last 30 years, so it’s no surprise she’s picked up significant knowledge where beauty is concerned. This year, she’s putting those trade secrets to use as she launches her own limited edition make-up collection, in celebration of her three glamorous decades in the industry.

When I first started modeling, I was so shy on set where everyone was looking at me – but as soon as I had my make-up look for the day I was able to become someone else. The more dramatic the make-up look the more silly, sexy or outrageous I felt I could be. Afterwards, even I would look at the pictures and think, ‘I can’t believe that’s me,” said Schiffer.

Developed by leading designers and characterized by its sophisticated design with pink in-lay and gold corners, Claudia Schiffer Make Up offers failsafe beauty looks for any occasion, from quick coffee runs in the morning to glitzy red carpet events. The range, which has the quality of high fashion, professional make-up but is also easy to use, includes a variety of pieces, from setting powder and cream lipsticks to mascara, nail colors, and more.

THE COLLECTION
The highly pigmented Quad Eye Shadow is a compact eye shadow palette with a mirror that offers weightless, perfect color finish. It’s a cutting-edge fusion where cream meets powder, with an airy texture that glides over the skin smoothly and allows for easy application and blending.

The Waterproof Eyeliner “True Black” No. 1 is a deep black eyeliner with a high pigment concentration and velvety-mat finish. This easy-to-control, non-stain quick-drying liquid liner features a smudge-proof and waterproof texture; a practical pen shape that lets you draw an accurate line; and a balanced combination of nourishing and moisture-binding jojoba oil and rice germ oil so that it’s comfortable to wear even on the inner lash lines.

The Super Long Lash Mascara “Spider” No. 1 leaves the lashes looking effectively longer after just one application. The innovative “catch-all brush,” a flexible rubber brush, contains lots of soft, tiny bristles that capture the lashes right at the base, lift them, and then extend them as they comb, perfectly separating fine lashes in the process. The creamy texture of the mascara wraps around the lashes, providing unique volume. A large quantity of selected ingredients guarantees an even application without clumps and a pleasant level of wear comfort. A mixture of moisture-preserving glycerine and nourishing castor oil keeps the lashes supple and, along with the linseed extract that it also contains, adds a silky gloss. Further care is provided by vitamin E.  This mascara is paraben-free.

The Eye Brow Styler is a triangle-shaped crayon with a fine, angled tip that allows you to draw individual hairs with extreme precision and sharply define contours. It also has a straight edge that’s ideal for filling in eyebrows, an integrated brush that helps blend in any imperfection, and a wax-based texture that offers a natural finish.

The pigment-rich Cream Lipstick, which comes in 5 shades, offers a combination of a creamy and soft texture with intense color. Its innovative, gel-like base has a pleasant cushion effect that leaves lips looking fuller without drying out the lips.

The No Colour Setting Powder is extra light and completely transparent. It doesn’t change the color of the shade of the base foundation so it’s ideal for any skin tone. Thanks to its patented light reflection technology, it leaves a matte finish and radiant complexion. It also has special ingredients that leave skin looking softer, healthy, and fresh with a flawless finish.

The Contouring Powder, formulated to enhance and define the facial structure, is housed in the iconic Claudia Schiffer make-up compact with an interior mirror that gives the powder a touch of high-end glamor. It has a velvety texture that makes precision application and blending a breeze, ultrafine, round powder particles that glides smoothly onto skin, and hyaluronic acid that helps keep the skin moisturized.

The Illuminator is a long-lasting cheek and brow highlighter that leaves a delicate pink, velvety shimmer and gives skin an instant glow. The special formulation with perfectly blended ingredients and nourishing vitamin E glides smoothly and softly onto skin.

The Blusher, which is formulated with Hyaluronic acid, offers a naturally radiant velvet cheek color that doesn’t dry out the skin. It has ultra-fine, round powder particles that allow for easy blending without appearing blotchy.

The Lip Gloss adds a fabulous sheen and a touch of color. Its moisturizing texture lies weightlessly on the lips. It contains Hyaluronic Filling Spheres® to preserve the lips’ moisture; Marine Filling Spheres® to bind the moisture in the skin; Collageneer® which supports the skin’s elasticity; and a special extract of sea plants to boost the skin’s regeneration. The luxurious Lip Gloss is available in two shades: “Kiss Me” No. 54 that conjures up a rich, vibrant pink; “Lollipop” No. 88 that makes the lips shine in a rich pale pink. The Lip Gloss is clinically tested, and is paraben- and gluten-free.

The ultra-gloss finish of the Nail Polish truly sets this nail lacquer apart. Formulated with patented ingredients, it ensures long-lasting shine, prevents the color from fading or yellowing, and nourishes and protects the nails. It also features a slightly rounded, flat brush that is ideal to ensure easy, neat, and tidy application.

In the Philippines, Claudia Schiffer Make Up is exclusively distributed by Stores Specialists, Inc., and is available in Beauty Bar stores located at Central Square in Bonifacio High Street Central, Alabang Town Center, Eastwood, Glorietta 2, Greenbelt 5, Power Plant Mall, Shangri-La, and TriNoma. Visit beautybar.com.ph, facebook.com/BeautyBarPH, or follow @BeautyBarPH and @ssilifeph on Instagram for more information.

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Jason Woodside x LeSportsac

Jason Woodside x LeSportsac

LeSportsac takes the work of New York City artist Jason Woodside and brings it to LeSportsac’s iconic ripstop nylon bags and accessories this Summer 2018.

Known for his large scale streetside artwork and partnerships with brands such as Adidas, Pepsi, and Obey Clothing, Woodside paints murals in New York City, Paris, Los Angeles, and Sydney. His vivid color and contrasting layers of simple yet bold geometric patterns convey infectious optimism and the artist’s own active lifestyle making Woodside a natural partner for the bright and happy bag and accessories brand.

The collection is offered in three assortments. Color Dimension presents Woodside’s signature kaleidoscopic pattern in layered multidirectional ribbons that showcase a summer ready aneon color scheme. White Dimension is white based with color dimension color blocking and matching grosgrain ribbon and trim for extra pop. This is mirrored in Black Dimension featured on shiny black patent.

Available in 10 of LeSportsac’s best-selling styles, the collection is inspired by an active lifestyle and offers four unique book bag silhouettes. Two additional collection exclusive graphic logo backpacks accentuate the collection.

The Jason Woodside x LeSportsac collection will launch at LeSportsac.com and LeSportsac boutiques worldwide beginning May 2018.

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Salvatore Ferragamo Pre-Spring 2019

Salvatore Ferragamo Pre-Spring 2019

More than 90 years after its founding in the birthplace of the Renaissance, the house of Ferragamo today projects an image of deep tradition and dynamic reinvention. From this perspective, products belong not only to a season but, more importantly, to a continuous narrative that conveys inspiring stories built at once upon the glory of Ferragamo’s past and the fantastic urgency of today’s global marketplace. This is the engine of Women’s Creative Director Paul Andrew and Men’s Design Director Guillaume Meilland’s collective artistic endeavor and the spirit with which they propose a new season.

For Pre-Spring 2019, spanning the onset of winter into early spring, Andrew and Meilland imagine their protagonists’ escape from city streets to chic interiors, from the noise of public life to enclaves of quiet privacy. The easy sophistication of their Autumn Winter 2018 debut is further explored in relaxed silhouettes in transitional fabrics and a palette of bone and parchment, azure and aquarelle, brick and merlot. The simultaneous development of the women’s and men’s aesthetic universe aligns the personae as well as the purpose of Andrew and Meilland’s approach: they address the individual starting with the shoe. In this, ready-to-wear does not so much come second as it serves to contextualize and confirm an identity.

Andrew reimagines the famous Vara shoe in stretch nappa across several styles and at once introduces a new icon in the development of Ferragamo Gancini, a cotton jacquard featuring the symbolic Gancini, the world-renowned Ferragamo logo made even more heroic in shoes and all categories of ready-to-wear. Patchworked harlequin eelskin and snakeskin, woven leather and vegetable-tanned calfskin uppers showcase the artisanal handmade against avant-garde shoe constructions demonstrating the innovations of Ferragamo’s manufacturing platform. Men’s shoe styles include elegant oxfords in the famed Tramezza construction, Ferragamo Gancini fabric hightops, and a sneaker update.

An idea for a refined holiday wardrobe frames the attitude of the ready-to-wear. For men, Meilland crafts lightweight leather outerwear in plongé lambskin, overcoats in double cotton, wide pants in cotton gabardine, washed denim and workwear cotton linen. Knitwear in the finest cashmere and silk appears in pure crewneck sweaters and again patchworked with nappa and suede in a short zip jacket. The tailoring for both men and women is soft and deconstructed, polished without formality. For women, Andrew emphasizes oversized silhouettes in denim, silk twill, technical poplin, and cotton linen. He extends the sweater knit dressing introduced in the autumn season with spring-forward silhouettes rendered in light cashmere and cotton yarns. The Ferragamo Gancini cotton jacquard powers a signature total look in a statement trench, skirt, and pant, the print surfacing even in crepe de chine shirting.

Finally, the women’s Ferragamo Studio Bag, launched in Pre-Fall 2018, completes the daytime look – a versatile shape destined to become a new classic. It perfectly complements the total accessory offer, rendered in the finest leathers and precious skins, as well as in raffia and the novelty skins of the season.

A new vision for Ferragamo herein emerges with a quiet, unshakeable confidence.

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Hugo BOSS Celebrates The Reopening of its BOSS Store at The Marina Bay Sands

Hugo BOSS Celebrates The Reopening of its BOSS Store at The Marina Bay Sands

HUGO BOSS hosted the first of two reopening events for their newly designed BOSS Store at the Marina Bay Sands, in Singapore. Guests from the worlds of fashion, media, as well as business partners and local celebrities were invited to an exclusive reception that included a Q&A session with recently announced local BOSS brand ambassador, Joseph Schooling and actor Sebastian Stan. Following this, actor Chris Hemsworth attended the second store event.

The BOSS FW18 Fashion Show
Backstage at the BOSS FW18 Fashion Show

In celebration of the reopening, some 1,000 guests were invited to a BOSS Menswear and Womenswear fashion show presenting the Fall-Winter 2018 collection at the Marina Bay Sands. Among local celebrities like Pierre Png, Andrea De Cruz, Sheila Sim, Tan Chuando, and our very own Nico Bolzicco and Solenn Heussaff, internationally renowned actors Chris Hemsworth and Sebastian Stan watched the presentation from the front row. The show finale included the official launch of the local BOSS campaign, starring Joseph Schooling. At the after-party, model Park Soo Joo and Swedish DJ Mike Perry entertained guests with a DJ set.

About the BOSS Store
Warm and residential materials for wooden cabinets, generous and comfortable seating areas, integrated skylights, as well as granite flooring enhanced the inviting atmosphere. The new interior conveys a homey feel, welcoming customers to the world of BOSS. On a total retail space of 511 square meters the store features the latest BOSS Menswear and Womenswear Spring-Summer and Pre-Fall 2018 collections including shoes and accessories.

Joseph Schooling in BOSS

About the Joseph Schooling Capsule Collection
The Joseph Schooling Capsule Collection was developed in partnership with BOSS. It is now available exclusively across BOSS Stores in Singapore.

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Jimmy Choo Reveals an Exclusive Fashion Shoot With Victoria Song Qian For Prefall 2018

Jimmy Choo Reveals an Exclusive Fashion Shoot With Victoria Song Qian For Prefall 2018

Singer, actress, dancer; a multi-talented individual, Victoria Song Qian is a perfect definition of the modern day woman. The evidently talented actress and singer first emerged on the scene as part of Korean girl group F(X). Nine years later, the star launches her first solo album VICTORIA, is a leading actress in an upcoming TV show, and is praised for her dancing on reality show Hot Blood Dance Crew. In addition to her successful career, Song Qian has carved her way as a style icon recognized for her impactful fashion nous.

For Pre-Fall 2018, Victoria Song shares an exclusive interview and photo diary including some of her favourite styles from the Jimmy Choo collection.

What are your favourite Jimmy Choo pieces from the shoot, and why?
I liked every piece from the shoot. They’re all so comfortable and versatile. However, what I love the most is the several made-to-order heels with my name engraved on the sole; it always feels nice to have something exclusive for yourself.

Are you a big shoe person?
I’m a big shoe fan and love buying high heels, although it might be very difficult wearing it all the time.

Named by Vogue as one of the world’s best dressed women, who do you look to for fashion inspiration?
I am inspired by what other people wear. Every season I attend fashion shows to see the latest trends and try the new looks myself. What I like to keep in mind is that not all trends are suitable for me, so I try my best to find a happy medium.

What is your favourite colour?
Now I’m currently a big fan of pink

What influences your music? Favourite musician?
During my career in South Korea I was exposed to a lot of pop, so I’d say this has definitely influenced my music.  There are quite a lot of musicians that I admire at the moment, and definitely look forward to working with them.

With dancing being one of your fortes, what is your most memorable dancing story?
One of the most memorable dancing moments is joining the reality TV show The Hot-Blood Dance Crew. This is where I was able to meet a lot of talented individuals – their persistence and passion for street dance really inspires me. I’ve learned so much while filming on set.

What is your favourite weekend getaway?
I want to enjoy nature as much as possible. If I’m in the city, I prefer going to a café, window shopping, or travelling to places which I rarely visit. Nonetheless, staying at home is a good getaway too.

When it comes to ambitions, what are you really prioritizing for your future over the next couple of years?
Acting, singing, and just seeing whatever I am capable of doing.

What is your favourite hobby?
Go shopping, buy clothes, and try new looks. It’s very fulfilling to try a nice look. In my spare time, I’d like to practice Muay Thai.

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Yorky Gommino

Yorky Gommino

A dancer, a puppy, and a long-fringed loafer. Tod’s latest video features Renee, contemporary ballet dancer and daughter of the legendary singer Rod Stewart, pirouetting playfully in this video to celebrate the Yorky, a new take on Tod’s iconic Gommino was launched on May 10.

Light and eclectic, the Gommino is the perfect fit for all with a passion for life — ready to dance, to laugh out loud, and to have fun.

Renee, as part of the Tod’s band, grew up surrounded by music and dance and is the ideal storyteller in this choreographic tribute to effortless style and Tod’s Italian way of life.

Renee Stewart
Since graduating from the London Contemporary Dance School in 2016 with a BA (Hons) degree, Renee has been working as a freelance contemporary dancer, where she has been collaborating with other artists on numerous projects. Renee will be performing as part of the Awkward Moment Series created by London based composer, sound artist and DJ MimiXu, at Annabel’s Mayfair on April 25th. She has also recently finished a film piece directed by Leila Bartel and choreographed by Waddah Sinada.

Tod’s She Band SS18
Tod’s She Band 2018: seven international female characters — ranging from performing arts to fashion and social life — invited to leverage personality as the real essence of style. Intentionally coming from several backgrounds and countries, but still sharing a common attitude that binds them all together — the band’s members are differently “ambassadoring” the Italian lifestyle as a trait that goes beyond time and space to be expressed on a global level through signature features.

All of this is what Tod’s intends to enhance by inviting them to star also in an ironic script about digital obsession, as a pretext to involve them in an unconventional role-playing game. Leveraging the idea of shoes as animated objects with a soul embodying personal taste and feelings, this girl talk is a playful story of inner thoughts VS outer reactions told on two different levels: on the table they all play a social character, while under the table their feet (and shoes) tell the truth. Moreover, in order to strike a fun and slightly confidential glance on themselves, the Tod’s She Band 2018 members have been starring in a series of snack interviews in which shoes naturally give way to storytelling.

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Celebrities Wear Cartier to the World Premiere of Ocean’s 8 in New York

Celebrities Wear Cartier to the World Premiere of Ocean’s 8 in New York

Anne Hathaway, Mindy Kaling, and Helena Bonham Carter wore Cartier to the World Premiere of Ocean’s 8 in New York, NY on June 5, 2018.

Anne Hathaway wore:

Cartier vintage earrings, Paris, 1997, 18k white gold, 18k yellow gold, 18k rose gold.
Cartier Paris Nouvelle Vague ring, 18k rose gold, black lacquer, diamonds.

Mindy Kaling wore:

Cartier High Jewelry earrings, platinum, emeralds, diamonds.
Cartier Maillon Panthère bracelet, 18k white gold, diamonds.

Helena Bonham Carter wore:

Cartier High Jewelry earrings, platinum, red spinels, diamonds.

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30 Years of The Curated Life with SSI

30 Years of The Curated Life with SSI

For 30 years, the Stores Specialists, Inc. (SSI) Group has been making our retail dreams come true. As the leading specialty retailer in the Philippines with the biggest portfolio of international merchants in the Asia-Pacific and a network of over 600 stores, the SSI Group has permeated our lives through its curated selection of brands from all over the world.  It is the only retailer with the widest range of specialty and lifestyle concepts, ranging from luxury fashion and fast fashion, to home, beauty, and original concepts. The SSI Group marks this milestone with a campaign dubbed “The Curated Life” that seeks to inspire, enable, indulge, and rally its consumers to live a life well-lived — a life that’s well-curated.  

As the retail arm of the Rustan’s Group of Companies, the second largest retailer in the Philippines with a consistent growth record through 65 years, the SSI Group specializes in high-end specialty stores and is the exclusive franchise distributor of leading international brands.  It was created in 1988, and, over the years, has reached its status as a leader in fashion and lifestyle in the Philippines.

REWARDING CUSTOMERS
On its 30th year, the SSI Group partners with one of the world’s leading banks – Citibank, to bring the Curated Life to every Filipino. Sharing in the passion to give only the best-in-class products and services, the SSI Group, together with Citibank, brings its shoppers more rewarding experiences.  Citibank cardholders get to enjoy credits through the “Spend Anywhere” campaign, where shoppers get P500 shopping credits valid at all SSI Group stores with every P10,000 spend using their Citibank card from July to September 2018. As the holiday season comes around, more rewards await Citibank card shoppers as instant shopping credits of up to P30,000 will be given away at SSI Group stores.

The partnership with Citibank continues with the Big Fashion Sale featuring well-loved SSI Group brands this August 15 – 30 at Greenbelt and September 3 – 10 at Glorietta; as well as exclusive shopping events from July to December 2018. There is also the “Love to Shop” installment program from June 2018 to May 2019, which lets customers shop with deferred payment schemes of up to 24 months at select SSI Group brands.  Indeed, giving shoppers more reasons to shop and live a life well-curated.

CURATING THROUGH DIGITAL
Establishing its presence in the current and future retail landscapes, the SSI Group continues to deliver its unique selection of retail brands to a new generation of consumers through the digital space. Widening its reach beyond the tangible, it enhances the shopping experience through its website, ssilife.com.ph, which will be officially launched this October. More than a shopping channel, the website features lifestyle articles that incorporate its brands and products while delivering informative and inspiring content, continuing SSI’s penchant for curation and delivering lifestyle inspiration in real time, in real life.

Consumers may navigate through three overall categories — Fashion, Beauty, and Home — and discover the latest collections from their favorite brands, behind-the-scenes highlights from exclusive shows, skincare and makeup how-to videos featuring local influencers, and quintessential guides on home and lifestyle. The website also allows consumers to purchase SSI’s gift card, the Purple Card.

Along with brand-specific SSI Group sites for 158DB, Beauty Bar, Lacoste, Payless, Superga, Steve Madden, Gap, and Aeropostale, SSI Life extends the SSI Group’s influence and enhances the shopping experience by allowing consumers to access information on brands and products with a single click.

On its milestone year, the SSI Group takes it even further as it introduces the My SSI Life App this August – a gateway that allows consumers to curate the life they want to live.  The My SSI Life App will be every shopper’s access to lifestyle, passion, and curation – from the latest trends, to the hottest promos and perks. One’s answer to living the curated life, the app allows users to earn points everytime they shop.  With the My SSI Life App, all that matters is at the palm of one’s hands.

PASSION FORWARD
The SSI Group continues to partner with Filipinos who share the same passion for fashion, beauty, and lifestyle — those who live a curated life by putting their passions forward. This year, the SSI Group shines the spotlight on distinct individuals through #PassionForward, a campaign highlighting SSI’s many passions: fashion (from luxury to streetwear), health and wellness, skincare and makeup, home and entertaining, food, and more.   A special showcase featuring thirty personalities from different fields fueled by different passions will be held in September to celebrate the coming together of these diverse catalysts who inspire today’s generation.

LIVING THE SSI LIFE
More than just the retail operations arm of the Rustan’s Group, the SSI Group has transcended the retail space over the past 30 years and evolved into a true purveyor of both luxuries and necessities for consumers.  With a retail network of over 600 stores covering 129,000 square meters of retail space, the SSI Group continues to be part of the Filipino lifestyle and ventures into the next 30 years, inspiring and enhancing the lives of its consumers. More than the numbers, the SSI Group has made an impact on lifestyle values of Filipinos over the years, inspiring shoppers to define their own style, select the best brands and products to represent it, and collect to their heart’s content. That’s the curated life — never about settling, always about standing out; creating a life that’s worth experiencing; and spending on things that matter.  This year, the SSI Group celebrates 30 years of knowing what matters to the Filipino consumer, 30 years of curating a life of passion for the Filipino. And it invites you to celebrate with them by living your very own curated life.

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