Pull&Bear, Inditex Group’s young fashion brand, presents its first Join Life collection, the Inditex seal used to identify items produced with the best sustainable raw materials. The Join Life label allows the brand to consolidate its commitment to environmental sustainability from the very core of its activity, and with a view towards the future.
Specifically, the Join Life label will be used by Pull&Bear for the first time in a capsule collection that combines a laid-back interpretation of trends that are already characteristic at Pull&Bear with the use of two main sustainable raw materials: ecologically grown cotton and TENCEL™ lyocell, a type of fiber obtained from sustainably managed forests.
Ecologically grown cotton is characterized by caring for the environment, the biodiversity of its surroundings and the people who farm it. It is farmed without the use of fertilizers or chemical pesticides and its seeds are not genetically modified. Its production requires 90% less water and 60% less energy than conventional cotton. TENCEL™ lyocell, on the other hand, is a fiber originating from wood grown in sustainably-managed forests, where trees are harvested under strict conditions and whose programs guarantee reforestation. Fiber production is carried out in a closed-circuit system that enables 100% of the water and 99% of the chemicals to be re-used.
The proposals for women translate that sustainable spirit into laid-back volumes and a rustic feel throughout the collection. On-trend details include stripes, palazzo trousers and twin sets, and also references to the season with spring-like plimsolls, dresses and shirts. The predominant tones — khaki, sand, and powder pink — add a natural touch.
The men’s capsule collection covers practically the entire range of garments: from trousers to T-shirts, sweatshirts, outerwear, and sneakers. The colour palette includes a range of powdery tones on a background of off white, black, grey, and tan; with added touches of colour in khaki and salmon pink. A lack of prints and the generous volumes, with some oversized fits, highlight the ‘eco’ spirit of this collection.
With this initiative, Pull&Bear continues to move forward in its environmental strategy, which was already an integral part of the brand philosophy. The sustainability actions implemented by Pull&Bear increasingly cover more areas of its activity: from its physical stores, which are optimizing their performance so they can all be eco-efficient by 2020, to its headquarters in Narón (Spain), awarded the LEED Gold certificate which recognizes maximum environmental efficiency.
It’s also implementing specific actions such as the 2017 Pull&Bear Pantín Classic Galicia Pro surf competition, where the brand headed up an environmental project to collect, select, and recycle waste; or their recent collaboration with the Smart car manufacturer to jointly launch a limited edition electric vehicle and a clothing line made primarily with sustainable or recycled materials.
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