Swarovski’s Spring-Summer 2018 Crystal Rainbow Collection celebrates some of the brand’s most distinctive attributes, starring color expertise, modern glamour, and multifaceted femininity.
Through this collection that ensures #BrillianceforAll, Creative Director Nathalie Colin explores the range of emotions that color elicits. She has taken the theme of “Rainbow Paradise” as her starting point for a versatile collection that highlights Swarovski’s cut crystals’ ability to enhance gradations, tone-on-tone and color blocks of all kinds, from soft, delicate pastels to vivid and uplifting bright shades.
“Each and every collection starts with a blank page and this season it is beautifully turned into a brilliant rainbow of colors. Vibrant, luminous, surprising, daring… color is a strong creative trigger for Swarovski. It is deeply rooted in our DNA and reflects notably in our extraordinary range of exclusive shades,” explains Colin.
Introduced this season, the Creative Director’s Collection epitomizes the brand’s know-how, infusing the whole SS18 Collection with its creative essence. Characterized by strong crystal appeal, bold silhouettes and impeccable craftsmanship, the Creative Director’s Collection features an eye-catching level of intricacy including spectacular stone setting, origami shaped flower, or multi-colored 3D orchids.
Alongside the Creative Director’s Collection, Swarovski keeps proposing easy-to-wear pieces that can dial up a woman’s look from every day to pure glamour in an instant. Cleverly editing trends, these pieces reflect the seasonal inspiration in a way women can easily curate to express their style, be it daring, timeless, romantic, or fashion-forward. Like in the Creative Director’s Collection, colors shine bright in brilliant rainbow hues, with eye-popping fuchsia, luminous yellow, tropical green, and true blue that set the rule for spring and summer.
While bold pieces and cocktail rings continue to make their mark, ultra-feminine jewelry is having its time. The accumulation of lots of small, delicate pieces worn together not only looks sleek, it feels very now. The SS18 “Rainbow Paradise” Collection is also marked by a contemporary balance of stylized natural motifs — butterflies’ accumulation in radiant color harmonies, dainty figurative bees, mysterious snakes — and more sleek, fluid, organic lines with fringes and asymmetry.
The game-changing Swarovski Remix Collection continues to offer endless possibilities for self-expression and receives a seasonal update with new motifs inspired by nature and symbolism, in golden and silver metal tones ideal for layering.
“Color has this magical power to send a message to your entourage, to inform about an emotion or on the contrary, to lift a dull mood, as a pop of red lipstick would. To me, wearing colorful jewelry is a way to express your personality and stand out. Somehow, it is a personal way to spread joy and positive vibes all around,” concludes Colin.
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