Bershka Meet Me At The Pool

Bershka Meet Me At The Pool

Swimsuit weather is finally here. The sun starts to bake the city, and there’s no better time to beat the heat with a getaway. Swimsuit mode ON! Bershka expands its swimwear collection packed with fluorescent colours and natural tones. From multi-colored stripes and ethnic designs to photographic and floral pieces, this season showcases swimwear in an ample range of prints.

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Massimo Dutti + AD España

Massimo Dutti + AD España

Massimo Dutti launched a partnership project with the prestigious Spanish magazine, AD España, to coincide with Salone del Mobile di Milano, held from 17 to 22 April. This year, the two brands worked together once more, on a collaboration that began in 2013 and whose aim is to link art, interior design, and fashion in the brand’s window displays.

Massimo Dutti and AD invited the winners of the 2018 AD AWARDS to create a special intervention and on this occasion the result was a unique proposal; closely linked to technology. It can be admired at the Galleria Vittorio Emanuele flagship store and, also for the first time at the Massimo Dutti airport store at Milan’s Malpensa airport.

Once again, AD Spain and Massimo Dutti present the 2018 AD Awards. Since 2013, the brands have collaborated to create an exclusive mise en scene to captivate any art, interior design, or architecture lover.

ARCHITECTS: Flores y Prats

INTERIOR DESIGNER: Pepe Leal

SPECIAL PRIZE: John Pawson

DESIGNER: Xavi Mañosa

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Pull&Bear Pacific Republic

Pull&Bear Pacific Republic

Pull&Bear, Inditex Group’s young fashion brand, addresses its core teen customers with the Pacific Republic new collection — a clothing range for boys and girls which draws inspiration from the surfing and skateboarding atmosphere and a Californian scenery now typical of the brand’s iconography.

The new line features comfortable, versatile garments that can be easily mixed and matched to wear on active, outdoors everyday life. Key pieces include sweatshirts and T-shirts displaying prints on chest, back and long sleeves, with the beach and surf topic represented in evocative texts and images.

The Pull&Bear Pacific Republic range comes in strong, lively colours and a wide variety of formats including summery items—namely for the girls—such as short skirts or jumpsuits for upcoming warmer days.

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Bershka Hear Us Roar

Bershka Hear Us Roar

HEAR US ROAR

Introducing the women about to take this summer’s music festivals by storm. Here are their stories, as told by them and the men they inspire.

It’s the countdown to festival season. Across the globe, musicians and fans are getting set to make the pilgrimage to the biggest stages of the summer.

But this is no ordinary music festival season. Change is in the air. There are new vibrations that will not be ignored. The women of the world are standing up and saying: “This is our time.”

Ahead of Coachella 2018, Bershka travelled to LA to interview some rising stars of the music tour—women who are getting their voices heard all over the world.

From DJs and producers to the new faces of punk, we heard about their dreams, influences, and what it means to be a woman in the music industry today.

 

CALLIE REIFF, DJ & PRODUCER             

Women are so powerful and when they use their voices to express themselves, there’s no stopping what’s going to happen.”

We sat down with ballerina-turned-DJ Callie Reiff, who, at only 18, is the youngest DJ — of any gender — to have played at NYC’s historic Webster Hall. She’s also opened for artists such Skrillex, Zedd, Anna Lunoe, Ed Sheeran, and Austin Mahon and has released songs on Skrillex’s label Nest/Owsla and A-Trak’s label Fool’s Gold.

 

The best thing is knowing that I do have to work a little harder — and pushing myself to do that.”

 

It’s inspiring that there are so many other women and non-binary artists out there, fighting to get exposure, to get on lineups, and to make the industry more inclusive.”

 

THE REGRETTES, LA PUNK BAND

We also caught up with LA punk rockers The Regrettes — singer Lydia Night, guitarist Genessa

Gariano, and bassist Sage Chavis, with Maxx Morando on drums. They’re fresh off their first headline tour and clearly pumped about taking to the Coachella stage alongside some of the world’s biggest female acts, including Beyoncé, St Vincent, and HAIM.

Women bring a lot of power and strength to the music industry. We bring a different and important perspective because it’s one that’s not heard as much. We bring the true talent!

Drummer Maxx Morando agrees: “It’s totally great being the only guy in a band with three girls.”

Women in music are role models for younger women to look up to they can see this confidence and aspire to be like that, too.

SUNNI COLÓN, MUSICIAN & PRODUCER

Male artists the world over are lining up to collaborate with strong female talents. LA musician and producer Sunni Colón, described as the next Frank Ocean, cites women as his main source of inspiration and collaboration. He recently released an ode to the power of women on his track, God Is a Woman.

Women bring power and fluidity to music. Most artists create from a place of being inspired by women, and not by just the physical beauty, but the spiritual beauty: the essence of what women mean to the world and the universe.”

 

The best thing about collaborating with women is the duality and balance they bring to music – the inspiration.”

 

It wouldn’t be festival season without some mention of fashion. This year, we’re taking our cue from The Regrettes with shout-out-loud prints, retro flowers, and offbeat lettering. And we’re following DJ Callie’s lead and packing matching sets of pink tartan and animal prints.

 

And for the guys? Get your mix right with florals and bold stripes, or double down on sun-bleached denim like Sunni Colón. That’s right, it’s all about the retro vibes this year, along with a couple more basic rules:

 

Don’t leave home without a denim jacket.

 

Do wear sunscreen.

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Bershka Slogans

Bershka Slogans

Thanks to the retro styles now in fashion, slogans on clothes are still an option. This timeless style has been around for several seasons and Bershka adds slogans to eye-catching spots: sleeves, collars, cuffs, with illustrations or photographic prints, but all with text.

 

Slogans and text are not only for t-shirts, they are on all kinds of garments like trousers, sweaters, accessories, and footwear. With the arrival of summer, they are also available in an endless range of colours.

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Pull&Bear Join Life

Pull&Bear Join Life

Pull&Bear, Inditex Group’s young fashion brand, presents its first Join Life collection, the Inditex seal used to identify items produced with the best sustainable raw materials. The Join Life label allows the brand to consolidate its commitment to environmental sustainability from the very core of its activity, and with a view towards the future.

Specifically, the Join Life label will be used by Pull&Bear for the first time in a capsule collection that combines a laid-back interpretation of trends that are already characteristic at Pull&Bear with the use of two main sustainable raw materials: ecologically grown cotton and TENCEL™ lyocell, a type of fiber obtained from sustainably managed forests.

Raw Materials

Ecologically grown cotton is characterized by caring for the environment, the biodiversity of its surroundings and the people who farm it. It is farmed without the use of fertilizers or chemical pesticides and its seeds are not genetically modified. Its production requires 90% less water and 60% less energy than conventional cotton. TENCEL™ lyocell, on the other hand, is a fiber originating from wood grown in sustainably-managed forests, where trees are harvested under strict conditions and whose programs guarantee reforestation. Fiber production is carried out in a closed-circuit system that enables 100% of the water and 99% of the chemicals to be re-used.

For Her

The proposals for women translate that sustainable spirit into laid-back volumes and a rustic feel throughout the collection. On-trend details include stripes, palazzo trousers and twin sets, and also references to the season with spring-like plimsolls, dresses and shirts. The predominant tones — khaki, sand, and powder pink — add a natural touch.

For Him

The men’s capsule collection covers practically the entire range of garments: from trousers to T-shirts, sweatshirts, outerwear, and sneakers. The colour palette includes a range of powdery tones on a background of off white, black, grey, and tan; with added touches of colour in khaki and salmon pink. A lack of prints and the generous volumes, with some oversized fits, highlight the ‘eco’ spirit of this collection.

Environmental Strategy

With this initiative, Pull&Bear continues to move forward in its environmental strategy, which was already an integral part of the brand philosophy. The sustainability actions implemented by Pull&Bear increasingly cover more areas of its activity: from its physical stores, which are optimizing their performance so they can all be eco-efficient by 2020, to its headquarters in Narón (Spain), awarded the LEED Gold certificate which recognizes maximum environmental efficiency.

 

It’s also implementing specific actions such as the 2017 Pull&Bear Pantín Classic Galicia Pro surf competition, where the brand headed up an environmental project to collect, select, and recycle waste; or their recent collaboration with the Smart car manufacturer to jointly launch a limited edition electric vehicle and a clothing line made primarily with sustainable or recycled materials.

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Sebastian Stan for BOSS Spring/Summer 2018

Sebastian Stan for BOSS Spring/Summer 2018

THE ACTOR RELAXES BY THE SEA WITH BOSS

For Spring/Summer 2018, BOSS presents a new digital campaign starring Hollywood actor Sebastian Stan, taking the Spring/Summer 2018 collection, “Summer of Ease”, into new coastal surroundings. Wearing the new designs, Sebastian spends a relaxed summer by the sea, exploring a new easy mood for BOSS.

A rising star, Sebastian Stan has appeared in films including the Marvel Avengers series, and most recently, “I, Tonya”. Model Romee Strijd also appears alongside him, debuting the BOSS Womenswear Spring/Summer 2018 collection.

The new campaign presents video content and imagery following Sebastian through an easy and relaxed season. He represents the modern, driven man with a fast-paced lifestyle, whose downtime is now as important to him as his successful career.

The dream-like video is set against dramatic coastal backdrops and elegant architecture, moving from early summer by the dock through the season’s celebrations to conclude with relaxation on the beach. Each situation comes with the wardrobe to match – characterized by a more relaxed approach to BOSS sartorialism than ever before, perfectly balancing ease with the elegance the house is known for.

Sebastian wears refreshed outerwear such as sporty anoraks and loose-cut trench coats, and softened BOSS tailoring including relaxed double-breasted shapes.

Campaign Photographer: Adam Fussel
Creative Director/Videographer: Paul Surety
Menswear Model: Sebastian Stan
Womenswear Model: Romee Strijd
Location: Barcelona Spain  

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BOSS Spring/Summer 2018

BOSS Spring/Summer 2018

Capturing the mood of a mellow summer’s day, BOSS Menswear heads to the seaside for Spring/Summer 2018 in a collection entitled “Summer Of Ease.” Effortless, airy sartorialism is met with refined utilitarian detail in this highly crafted collection.

The BOSS codes of tailoring and fine quality are shown in the most relaxed way yet. Signature suiting is cut from lightweight fabrics and comes unlined this season for new airiness. Cast in the freshest off-white and gray shades, these pieces provide effortless elegance in the highest temperatures. Even shirting feels refreshed, with designs that wrap across the front for laid-back attitude. Sportier pieces are also crafted using tailoring techniques, bringing BOSS quality to off-duty attire. Intricate embroidery and hand-knitted leather shirting further emphasize an attention to craft and detail.

The new collection presents a refreshed, summery take on the nautical themes introduced for Fall-Winter 2017. Much of the tailoring is double-breasted, while horizontal bands make an appearance on the traditional Breton top and are turned vertical for a sporty effect on sleeves and the seams of trousers. Maintaining this graphic look and highlighting a utilitarian edge, contrasting heavy-duty overstitching trims on clothing and accessories. On tops and outerwear, rope is threaded through metal rivets and eyelets, recalling the clean functionality of nautical equipment. Embroidered “HBNY” letters and the coordinates of Columbus Circle, the location of the BOSS flagship in New York, continue the theme.

Airiness is found in the fine fabrics selected for this collection. Lightweight cottons and linens underpin many of the looks. Innovation comes in the form of silks and wafer-thin, lightweight leathers, both of which have been treated for a tactile, papery feel. The effect is crafted and luxurious, but effortlessly at ease.

To suit the relaxed mood, silhouettes are loose and oversized – and expertly tailored to look laid-back yet refined. Generous pleats add tailored volume to trousers and wide Bermuda shorts, while outerwear sits away from the body, creating a breezy feeling.

The color scheme is directly inspired by the weather-beaten hues of the coastline. Brilliant white fades to sun-bleached cream and flint-stone shades, while cool blues fill the collection with a mellow mood. Pops of signal red and mustard yellow add flashes of color.

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