30 Years of The Curated Life with SSI

For 30 years, the Stores Specialists, Inc. (SSI) Group has been making our retail dreams come true. As the leading specialty retailer in the Philippines with the biggest portfolio of international merchants in the Asia-Pacific and a network of over 600 stores, the SSI Group has permeated our lives through its curated selection of brands from all over the world.  It is the only retailer with the widest range of specialty and lifestyle concepts, ranging from luxury fashion and fast fashion, to home, beauty, and original concepts. The SSI Group marks this milestone with a campaign dubbed “The Curated Life” that seeks to inspire, enable, indulge, and rally its consumers to live a life well-lived — a life that’s well-curated.  

As the retail arm of the Rustan’s Group of Companies, the second largest retailer in the Philippines with a consistent growth record through 65 years, the SSI Group specializes in high-end specialty stores and is the exclusive franchise distributor of leading international brands.  It was created in 1988, and, over the years, has reached its status as a leader in fashion and lifestyle in the Philippines.

REWARDING CUSTOMERS
On its 30th year, the SSI Group partners with one of the world’s leading banks – Citibank, to bring the Curated Life to every Filipino. Sharing in the passion to give only the best-in-class products and services, the SSI Group, together with Citibank, brings its shoppers more rewarding experiences.  Citibank cardholders get to enjoy credits through the “Spend Anywhere” campaign, where shoppers get P500 shopping credits valid at all SSI Group stores with every P10,000 spend using their Citibank card from July to September 2018. As the holiday season comes around, more rewards await Citibank card shoppers as instant shopping credits of up to P30,000 will be given away at SSI Group stores.

The partnership with Citibank continues with the Big Fashion Sale featuring well-loved SSI Group brands this August 15 – 30 at Greenbelt and September 3 – 10 at Glorietta; as well as exclusive shopping events from July to December 2018. There is also the “Love to Shop” installment program from June 2018 to May 2019, which lets customers shop with deferred payment schemes of up to 24 months at select SSI Group brands.  Indeed, giving shoppers more reasons to shop and live a life well-curated.

CURATING THROUGH DIGITAL
Establishing its presence in the current and future retail landscapes, the SSI Group continues to deliver its unique selection of retail brands to a new generation of consumers through the digital space. Widening its reach beyond the tangible, it enhances the shopping experience through its website, ssilife.com.ph, which will be officially launched this October. More than a shopping channel, the website features lifestyle articles that incorporate its brands and products while delivering informative and inspiring content, continuing SSI’s penchant for curation and delivering lifestyle inspiration in real time, in real life.

Consumers may navigate through three overall categories — Fashion, Beauty, and Home — and discover the latest collections from their favorite brands, behind-the-scenes highlights from exclusive shows, skincare and makeup how-to videos featuring local influencers, and quintessential guides on home and lifestyle. The website also allows consumers to purchase SSI’s gift card, the Purple Card.

Along with brand-specific SSI Group sites for 158DB, Beauty Bar, Lacoste, Payless, Superga, Steve Madden, Gap, and Aeropostale, SSI Life extends the SSI Group’s influence and enhances the shopping experience by allowing consumers to access information on brands and products with a single click.

On its milestone year, the SSI Group takes it even further as it introduces the My SSI Life App this August – a gateway that allows consumers to curate the life they want to live.  The My SSI Life App will be every shopper’s access to lifestyle, passion, and curation – from the latest trends, to the hottest promos and perks. One’s answer to living the curated life, the app allows users to earn points everytime they shop.  With the My SSI Life App, all that matters is at the palm of one’s hands.

PASSION FORWARD
The SSI Group continues to partner with Filipinos who share the same passion for fashion, beauty, and lifestyle — those who live a curated life by putting their passions forward. This year, the SSI Group shines the spotlight on distinct individuals through #PassionForward, a campaign highlighting SSI’s many passions: fashion (from luxury to streetwear), health and wellness, skincare and makeup, home and entertaining, food, and more.   A special showcase featuring thirty personalities from different fields fueled by different passions will be held in September to celebrate the coming together of these diverse catalysts who inspire today’s generation.

LIVING THE SSI LIFE
More than just the retail operations arm of the Rustan’s Group, the SSI Group has transcended the retail space over the past 30 years and evolved into a true purveyor of both luxuries and necessities for consumers.  With a retail network of over 600 stores covering 129,000 square meters of retail space, the SSI Group continues to be part of the Filipino lifestyle and ventures into the next 30 years, inspiring and enhancing the lives of its consumers. More than the numbers, the SSI Group has made an impact on lifestyle values of Filipinos over the years, inspiring shoppers to define their own style, select the best brands and products to represent it, and collect to their heart’s content. That’s the curated life — never about settling, always about standing out; creating a life that’s worth experiencing; and spending on things that matter.  This year, the SSI Group celebrates 30 years of knowing what matters to the Filipino consumer, 30 years of curating a life of passion for the Filipino. And it invites you to celebrate with them by living your very own curated life.

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